This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.
The study’s goal was to investigate the impact of e-learning determinants on student satisfaction and intention to use e-learning tools. The dependent and independent variables in this study were based on the technological acceptance model. The study examines three determinants, including usefulness, ease of use, and facilitating conditions, as independent variables, while student satisfaction and intention to use were used as dependent variables. Additionally, this study is unique by adding student satisfaction as a dependent variable and a mediator to examine the relationship between e-learning determinants and intention to use. A questionnaire was prepared and distributed to 324 undergraduate students from Jordan’s private universities on the basis of a convenience sample. The proposed hypotheses were investigated using the quantitative techniques of regression in SPSS and SEM in AMOS. The findings of this study revealed that student satisfaction and intention to use e-learning were positively impacted by e-learning determinants. It found that intention to use was positively impacted by student satisfaction. Furthermore, e-learning intention to use was found to be positively impacted by e-learning determinants via student satisfaction. Universities and other educational institutions are advised to identify the appropriate e-learning determinants that satisfy students’ demands and motivate them to use e-learning tools in light of the study’s findings. Private universities can accomplish their goals, stay ahead of the competition, and obtain a competitive advantage by properly understanding e-learning determinants, student satisfaction, and the application of successful e-learning solutions.
This study investigates the performance assessment of methanol and water as working fluid in a solar-powered vapour absorption refrigeration system. This research clarifies the system’s performance across a spectrum of operating conditions. Furthermore, the HAP software was utilized to determine and scrutinize the cooling load, facilitating a comparative analysis between software-based results and theoretical calculations. To empirically substantiate the findings, this research investigates methanol-water as a superior refrigerant compared to traditional ammonia- water and LiBr-water systems. Through experimental analysis and its comparison with previous research, the methanol-water refrigeration system demonstrated higher cooling efficiency and better environmental compatibility. The system’s performance was evaluated under varying conditions, showing that methanol-water has a 1% higher coefficient of performance (COP) compared to ammonia-water systems, proving its superior effectiveness in solar-powered applications. This empirical model acts as a pivotal tool for understanding the dynamic relationship between methanol concentration (40%, 50%, 60%) and system performance. The results show that temperature of the evaporator (5–15 ℃), condenser (30 ℃–50 ℃), and absorber (25 ℃–50 ℃) are constant, the coefficient of performance (COP) increases with increase in generator temperature. Furthermore, increasing the evaporator temperature while keeping constant temperatures for the generator (70 ℃–100 ℃), condenser, and absorber improves the COP. The resulting data provides profound insights into optimizing refrigerant concentrations for improved efficiency.
This research focuses on addressing critical driving safety issues on university campuses, particularly vehicular congestion, inadequate parking, and hazards arising from the interaction between vehicles and pedestrians. These challenges are common across campuses and demand effective solutions to ensure safe and efficient mobility. To address these issues, the study developed detailed microsimulation models tailored to the Victor Levi Sasso campus of the Technological University of Panama. The primary function of these models is to evaluate the effectiveness of various safety interventions, such as speed reducers and parking reorganization, by simulating their impact on traffic flow and accident risk. The models provide calculations of traffic parameters, including speed and travel time, under different safety scenarios, allowing for a comprehensive assessment of potential improvements. The results demonstrate that the proposed measures significantly enhance safety and traffic efficiency, proving the model’s effectiveness in optimizing campus mobility. Although the model is designed to tackle specific safety concerns, it also offers broader applicability for addressing general driving safety issues on university campuses. This versatility makes it a valuable tool for campus planners and administrators seeking to create safer and more efficient traffic environments. Future research could expand the model’s application to include a wider range of safety concerns, further enhancing its utility in promoting safer campus mobility.
Research on community resilience has been ongoing for decades. Several studies have been carried out on resilience in different groups and contexts. However, few address the relationship between community resilience and depopulated rural areas. This study aims to dig deeper into this, considering the concrete impact of population decline in Spain. We carried out a systematic review of the most relevant contributions. A search protocol was developed and used to consult ten databases. Different combinations of terms such as ‘community resilience’, ‘rural’, and ‘depopulation’, or related terms, were used. 22 scientific texts were analysed. We obtained a set of publications that demonstrate the heterogeneity of research methods, approaches and analytical processes applied to the study of this relationship. A mostly qualitative approach was observed, either as the main technique or complementary to documentary reviews. The results underscore the complex nature of rural depopulation and related constructs. It emphasizes the specific importance of community resilience in these territories in terms of social capital, endogenous resources, sustainability, economic dynamism, local responsibility and effective governance. The findings identify a scarce mention to social intervention professions, which should have a more important role due to their core values. In the studies reviewed, it appears as an emerging and scientifically relevant area to explore, both for investigation and intervention purposes. The strength of a multidisciplinary approach to addressing the phenomena appears in the discussion as a main potential line of research.
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