Integrating TAM and TPB towards behavioural intention to use social networking sites by small and medium business entrepreneurs

Siva Prakash C. S.; Sangeeta Sangeeta; Goutam Dutta; Wilson Cordova; Gabriel Rojas Martel; Shaista Alvi; Parayitam Chennakesava Rao

doi:10.24294/jipd.v8i8.5811

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Integrating TAM and TPB towards behavioural intention to use social networking sites by small and medium business entrepreneurs

Siva Prakash C. S.

Sangeeta Sangeeta

Goutam Dutta

Wilson Cordova

Gabriel Rojas Martel

Shaista Alvi

Parayitam Chennakesava Rao

Journal of Infrastructure Policy and Development 2024, 8(8), 5811; https://doi.org/10.24294/jipd.v8i8.5811

Submitted：15 Apr 2024

Accepted：15 Apr 2024

Published：22 Aug 2024

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Abstract

In this research, we explore the psychological factors that SMB owners who are micro-entrepreneurs and use SNS for entrepreneurial purposes rely on to make their self-employment decisions. Research-based on a merger of the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) deals with how perceived ease of use (PEU), perceived usefulness (PU), attitude, subjective norms (SN), perceived behavioral control (PBC), openness to experience (OTE), and dominance contribute to people’s behavioural intention (BI) to use SNS for Data was collected from 342 SMB micro-entrepreneurs in the Delhi/NCR region of India by the means of a standardized questionnaire. Employing PLS-SEM, a partial least squares structural equation modeling was used to analyze the data. The results point out an impact of PU, attitude, and behavioral intention, and unappealing presentations, unacceptance of an explanation, unclear mechanisms, and domination do not make any difference. The research emphasizes how technophobe’s attitude, and the perception of effectiveness would impact micro-entrepreneurs desire to avail SNS for entrepreneurship efforts. Moreover, research shows the psychological understanding based on the SNS adoption by the small business owners, micro-entrepreneurs as well as for the practitioners and policymakers who are working to enhance the capability of the SMB. More investigations should be conducted on the other personality traits and cover more nations as demographic dividends in comparison to acquire more inclusive data.

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References

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