The arrival of the digital survival era has brought great changes to the human society. The logic of capital can operate in a broader scope. Through data analysis, artificial intelligence and other technical means, it can realize the accurate grasp of the market and the optimal allocation of resources. However, the abuse and alienation of digital technology by capital logic also produces a series of problems, such as information overload, social isolation, privacy leakage, etc., which make people ignore the essential needs and values of human beings in the process of pursuing profit maximization, leading to the loss and distortion of human nature. Therefore, it is necessary to deeply reflect on and criticize the relationship between digital technology and the logic of capital, not only to make full use of the convenience and benefits brought by digital technology, but also to be alert to the negative impact of digital technology under the logic of capital.