This study investigates the dynamic landscape of agritourism in Thailand, emphasizing innovations, challenges, and policy implications in the post-COVID-19 era. Employing a qualitative approach, including a comprehensive literature review and semi-structured interviews with stakeholders, the research identifies key agritourism models, such as immersive learning experiences, technology-driven agritourism, and unconventional practices like salt and coconut plantations. Findings reveal that agritourism has adapted to shifting market demands through diversification, technological integration, and a heightened focus on sustainability. Notably, technology adoption in precision farming and hydroponics enhances resource efficiency and visitor engagement, while initiatives like rice paddy field tourism and highland agritourism showcase the cultural and ecological richness of rural landscapes. The study underscores the critical role of policy frameworks, infrastructure development, and community empowerment in fostering sustainable agritourism practices. Key policy recommendations include targeted subsidies, capacity-building programs, and harmonized regulatory frameworks to address challenges such as financial constraints, regulatory ambiguities, and inadequate infrastructure. This research contributes to the broader discourse on sustainable tourism and rural development, aligning agritourism with the United Nations Sustainable Development Goals (SDGs). By synthesizing insights on innovation, resilience, and sustainability, this study offers a comprehensive roadmap for policymakers, practitioners, and academics to leverage agritourism as a vehicle for rural revitalization and global sustainability. Future research directions are proposed to explore the long-term impacts of technological integration, community empowerment, and resilience strategies in agritourism.

In the rapidly evolving landscape of China’s pharmaceutical industry, this study investigates how pharmaceutical enterprises can achieve profitable sales innovation amid the process of digital transformation. Grounded in the Affordance theory, it posits that the positive impact of digital transformation on sales innovation is driven by the affordance afforded by digital technology and ubiquity. The research focuses on A-share pharmaceutical companies in China, utilizing data from 2012 to 2022 and employing multiple regression analysis to examine the influence of digital transformation on corporate sales innovation. The results demonstrate a significant positive effect of digital transformation on sales innovation. The study further categorizes digital transformation into technological affordance and ubiquity affordance, separately validating their roles in promoting sales innovation. Moreover, by considering synergistic effects, the research unveils the intricate relationship between digital transformation and corporate innovation performance. The findings provide a fresh perspective on understanding how digital technology propels sales innovation and offer concrete guidance for the digital transformation practices in the pharmaceutical industry.

This research aims to develop a Synergy Learning Model in the context of science learning.  This research was conducted at Islamic Junior High School, Madrasah Tsanawiyah Negeri 2 Medan, involving 64 students of Grade 7 as the research subject. The method used in this research refers to the development research approach (R&D). In collecting the data, the research employed test and non-test techniques. The results prove that the Synergy learning model developed is effective in improving student learning outcomes. This is evident through the t-test statistical test where the t-count of 4.26 is higher than the t-table of 1.99. In addition, the level of practicality with a score of 3.39 is categorized as practical. This learning model emphasizes the learning process that supports the development of science skills and develops students' competencies in planning, collaborating, and critically reflecting. The findings of this study contribute to pedagogical practices and literature in the field of science learning.

Analyzing ecosystem service values (ESV) is crucial for achieving sustainable development. The main objective of this study was to assess the ecosystem services of the Cisadane watershed in Indonesia, with specific goals: (i) examining the spatiotemporal dynamics of ESV using multi-year land use and land cover (LULC) data from 2000 to 2021, (ii) exploring trade-offs and synergies among various ecosystem services, and (iii) investigating the sensitivity of ESV to changes in LULC. The results unveiled a significant decrease in forested areas (21.2%) and rice fields (10.2%), leading to a decline in ESV of $196.37 billion (33.17%) from 2010 to 2021. Throughout the period from 2000 to 2021, interactions between ESV were mainly synergistic. Projected from the baseline year (2021), the decline in ESV is expected to persist, ranging from $24.78 billion to $124.28 million by 2030 and from $45.78 billion to $124.28 million by 2050. The total estimated ecosystem values exhibited an inelastic response in terms of ecosystem value coefficients. The study also emphasizes an inelastic response in total estimated ESV coefficient concerning ecosystem value coefficients. These findings underscore the urgent need for targeted conservation efforts and sustainable land management practices to mitigate the further decline in ecosystem services and safeguard the long-term well-being of the Cisadane watershed and its inhabitants.