The aim was to examine the relationships between selected demographic and psychographic factors and consumers' willingness to accept content generated by advanced technological innovations (AIGC) in social infrastructure. The sample consisted of 1,308 respondents. Spearman's correlation coefficient was used to examine the relationships between ordinal variables. To assess the differences between groups of respondents, a one-way analysis of variance was used, during which multiple linear regression analysis was used to confirm the predictive power of awareness and experience in relation to AI-generated content in relation to the tendency to accept such content. The study confirmed a statistically significant but weak negative relationship between the age of respondents and their willingness to accept AIGC, with younger age groups showing a slightly higher rate of acceptance. Respondents' attitudes toward the use of personal data through AI and their overall awareness of technological trends had a more significant impact on acceptance. The findings show that respondents who are open to data collection through AI technologies show a significantly higher level of acceptance of automatically generated content. Similarly, respondents who positively evaluate the current quality of AIGC have higher expectations for the future transformation of marketing strategies and media practices. The decisive factors in the social infrastructure for the acceptance of AIGC are not so much the age of the respondents, but rather their awareness, technological literacy, and level of trust in the technology itself. The study therefore recommends increasing transparency and public awareness about the use of AI in marketing and media practices in order to strengthen consumer confidence in automated content.
This study investigates the impact of Corporate Social Responsibility (CSR) on employee job satisfaction within Pakistan’s construction industry, with a focus on the mediating role of organizational commitment and the moderating role of perceived organizational support (POS). Employing survey data collected from a diverse range of construction firms across Pakistan, the quantitative analysis reveals that CSR initiatives significantly enhance employee job satisfaction, primarily through the mediating influence of organizational commitment. The findings suggest that when employees perceive their organization as socially responsible and engaged in community betterment, they exhibit greater commitment to the organization, which in turn fosters higher levels of job satisfaction. Although POS does not significantly moderate the CSR—job satisfaction relationship, it remains a critical factor in cultivating a supportive and positive work environment. This study contributes to the growing literature on CSR and employee outcomes by offering empirical evidence from a developing economy context. The results have practical implications for construction firms aiming to enhance employee morale and reduce turnover by leveraging CSR as a strategic tool to improve organizational commitment and overall job satisfaction.
This research implements sustainable environmental practices by repurposing post-industrial plastic waste as an alternative material for non-conventional construction systems. Focusing on the development of a recycled polymer matrix, the study produces panels suitable for masonry applications based on tensile and compressive stress performance. The project, conducted in Portoviejo and Medellín, comprises three phases combining bibliographic and experimental research. Low-density polyethylene (LDPE), high-density polyethylene (HDPE), and polypropylene (PP) were processed under controlled temperatures to form a composite matrix. This material demonstrates versatile applications upon cooling—including planks, blocks, caps, signage, and furniture (e.g., chairs). Key findings indicate optimal performance of the recycled thermoplastic polymer matrix at a 1:1:1 ratio of LDPE, HDPE, and PP, exhibiting 15% deformation. The proposed implementation features 50 × 10 × 7 cm panels designed with tongue-and-groove joints. When assembled into larger plates, these panels function effectively as masonry for housing construction, wall cladding, or lightweight fill material for slab relieving.
It is important for society to know the actions implemented by companies in the construction sector to reduce the environmental pollution generated by this industry and to contribute to the solution of economic and social problems in their environment; however, the variables that allow identifying their contributions and impacts are not known. Based on this problem, the study focuses on identifying the factors that influence sustainability management within the construction sector in Colombia. The research presents a predictive approach and uses a quantitative methodology, applying statistical modeling techniques. The sample corresponds to 84 Colombian companies. As a result, a system of equations of the form y=mx+b is presented to describe the deviation of the environmental, economic, social, compensation measures, management, indicators and sustainability reports. The analysis of the intersections constitutes a projective tool to evaluate the relationships and balance points between the dimensions analyzed, helping to identify strengths and opportunities for improvement.
Since the systematic approach of the processes and their interactions, the aim is to establish the configuration of a construction project for the housing of the Weenhayek indigenous people. Applied from the theoretical research of various authors on a group of methodologies, phases and tools for project management, through rational scientific methods, such as descriptive, analytical, comparative, analytical-synthetic, inductive-deductive, historical-logical, analogies, modeling, systemic-structural-functional, systematization; and empirical methods, such as interpretivism that involves inductive, qualitative, phenomenological and transversal research, and the interview technique; the way in which the implementation processes are organized, interacted and structured is established. This reveals an alternative for the detailed configuration of a construction project for Weenhayek houses, based on phases, activities, actions and work tasks with characteristics in accordance with the needs of the project.
Employees’ loyalty is essential for improving the organization’s performance, thus aiding sustainable economic growth. The study examines the relationship between employee loyalty, organizational performance, and economic sustainability in Malaysian organizations. The results indicate a robust positive correlation between organizational performance and employee loyalty, suggesting loyalty drives productivity, profitability, and operational efficiency. Additionally, the study highlights organizational performance as a mediator that connects loyalty to aggregate-level economic consequences, such as resilience and adaptability under volatile market conditions. The research emphasizes the role of leadership, company culture, and work environments that support cultivating loyalty. It also highlights how loyal employees can be a cornerstone of innovation and corporate social responsibility, which aligns with Malaysia’s sustainable development agenda. By addressing this, organizations are encouraged to adopt measures that can foster loyalty and ensure long-term economic sustainability, including employee engagement initiatives, talent management, and recognition systems. Research to come should investigate longitudinal dynamics, cross-cultural comparisons, and sector-specific factors to cement a better base of understanding about the impact of employee loyalty on organizational and economic outcomes.
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