Creative cities as a study discipline have garnered extensive attention and research in theory and practice as a practical approach to urban revitalization and sustainable development. This study conducted a systematic review of academic research on creative cities. Utilizing the visual analysis tools Citespace and VOSviewer, a comprehensive analysis was performed on 570 relevant articles from the Web of Science database. This study analyzed the most influential publications, authors, journals, institutions, and countries within the sample. The investigation spans various disciplinary domains, including geography, environment, culture, and others. Additionally, an exploration of the structure and characteristics of co-cited references was undertaken to enhance our understanding of the theoretical foundations of creative cities research further. Among these, the focal points of the study encompass urban development, urban policies, and the challenges faced. Finally, through co-occurrence analysis of keywords and examining the evolutionary process, the study forecasted that future trends will focus on the practical application of cities to enhance the urban image and improve urban governance from multi-dimensional perspectives such as creativity-related cultural places, public art, and so forth, exploring novel models of creative cities from case to universal. The results of this study can support scholars in grasping the development trends and exploring focal points.