This study explores the impact of digital economy engagement and digital adoption on the entrepreneurship performance of Small and Medium Enterprises (SMEs) in Malaysia, with a specific focus on the PG Mall platform. Through an analysis of SMEs’ involvement in digital activities such as e-commerce, digital marketing, and data analytics, the research identifies key factors that enhance business performance. The main objective of this paper is to examines the mediating role of government policies in supporting digital adoption and fostering a conducive environment for digital entrepreneurship. This paper employed a quantitative method to examine the impact of digital economy engagement and digital adoption on the entrepreneurship performance of Small and Medium Enterprises (SMEs) in Malaysia, with a focus on the PG Mall platform. Through data analysis, this research assessed several hypotheses related to the relationship between digital engagement, adoption, and business performance. The findings revealed that the majority of the hypotheses were supported, confirming the positive influence of digital economy engagement and digital adoption on various aspects of entrepreneurship performance. Based on these findings, this paper also proposes a conceptual framework that highlights the elements of digital economy engagement and digital adoption that contribute to SME performance. This framework serves as a valuable guideline for government policymakers, practitioners, and scholars in shaping strategies to foster digital entrepreneurship. It underscores the importance of supportive government policies, such as financial incentives and training, in facilitating the digital transformation of SMEs. By providing a structured approach to understanding the role of digital tools in enhancing business outcomes, the framework offers a foundation for future research and policy development aimed at promoting digital entrepreneurship in an evolving economic landscape.

Nigeria plays important roles in the overall socio-economic development of the entire African continent, including entrepreneurial activities. There is a less focus on the immersion of women and youths in playing participatory roles in digital entrepreneurship and digital technology innovation in order to boost the economic growth of the country. The primary objective of this study is to explore women and youths’ immersion, specifically in connection with digital entrepreneurship and digital technology innovation, for the purpose of fostering the growth of the economy. The methodology employed in this study is Critical Content Analysis (CCA) of cursory literature as an integral part of the qualitative method. The literature was sourced through different databases, such as library sources, journals, and the core collection of Web of Science (WOS), and the collections of studies used for analysis were between 2018 and 2023. The results demonstrated that small and medium enterprises (SMEs) play significant roles in digital entrepreneurship activities in the country. In addition, there are various entrepreneurship programmes in the country, such as the Youth Entrepreneurship Development Programme (YEDP), and there is awareness of the effectiveness and efficiency of digital entrepreneurship. In addition, the result further established that the use of digital technology is an important innovation for the success of digital entrepreneurship in the country. The study further indicated that five factors of women and youths’ immersion in entrepreneurship (perception and opportunities, business performance, digital adoption, skill acquisition, and enabling environment) can boost the growth of the economy in the country. In conclusion, the knowledge and skills of entrepreneurs are major drivers of wealth and job creations, with women and youths playing an active role in the overall entrepreneurship programmes. It is suggested that the stakeholders and actors in entrepreneurship should collaborate to foster the participation of women and youths in entrepreneurship programmes in the country.