Managing the spread of “disinformation” is becoming an increasingly difficult task of our time, with an emphasis on digital marketing and its influence on organizational reputation. This paper aims to analyze the phenomenon of disinformation, with emphasis on the role of digital marketing and the consequent effect on organizational image. Thus, using the systematic literature review methodology, the study defines and categorizes different types of disinformation, namely fake news, misinformation, and propaganda, and how they are spread across different channels. Using the research, it is possible to conclude that digital marketing is more effective in spreading disinformation than traditional media and word-of-mouth; social media management and content marketing are the most effective. The work also evaluates the catastrophic impact of disinformation on an organization’s image, fiscal health, and the trust of its stakeholders. Using the Chi-Square Test for Independence and Logistic Regression, the study determines the factors likely to lead to severe consequences of disinformation campaigns. Last but not least, the paper also suggests ways of preventing the spread of disinformation, which include improved education on the use of digital platforms, better fact-checking systems, and an improved code of ethics in digital marketing.

There has always been a subtle connection between the development of science and technology and society's ethical beliefs. They mutually constrain and promote each other, collectively forming the fundamental framework of modern social ethics and moral systems. The exploration of the relationship between the two has significant theoretical value and practical significance. Thus, there is an urgent need for a new research paradigm to establish theoretical and practical guidance for the various issues arising between technology and ethics. This paper aims to analyze the binary structure of "human-nature" in the philosophy of life technology. Based on this research paradigm, it seeks to reveal the dialectical unity between technology and ethics. Furthermore, the paper explores how to construct a new ethical perspective of harmonious coexistence between humans and nature in the present era. It also delves into the methods to confront this ethical dilemma.