The 2019 Social Enterprise Promotion Act in Thailand represents a pivotal step towards promoting social enterprises by fostering self-reliance and a fair and sustainable future for the country. Despite their significance, there is a noticeable research gap focusing on the factors that motivate Thai entrepreneurs to venture into social entrepreneurship. This study seeks to fill that gap by analyzing data from 2000 respondents in Thailand, utilizing linear regression to explore whether the awareness of the United Nations Sustainable Development Goals (SDGs), the adoption of digital technologies, extrinsic motivations, such as the overall societal view of entrepreneurs, social awareness, and perceptions of entrepreneurial capabilities influence the decision to start a social enterprise. In a gender comparison, our findings reveal that the societal context plays a crucial role for both genders, although in distinct ways: Male entrepreneurs are more influenced by individualistic extrinsic values, with motivations linked to power, respect, and societal recognition. In contrast, female entrepreneurs display a collectivistic orientation, being more likely to be inspired by intrinsic motivations, such as the success and visibility of other successful startups within their society. These findings underline the need for a gender-sensitive approach by government bodies, educational institutions, and other relevant organizations aiming to boost start-up rates of enterprises who “make a difference in the world”. Tailored support and educational programs to address the unique motivations and perspectives of male and female entrepreneurs could play a crucial role in enhancing the effectiveness of strategies designed to promote social entrepreneurship in Thailand and beyond.

This study developed a specific scale to measure the impact of extrinsic motivations on students’ decisions to pursue online graduate programs at business schools in Latin America. Using a mixed-methods approach, the research proceeded in three stages. In the first stage, the construct was defined by identifying key extrinsic factors motivating students to enroll in online graduate programs, followed by the creation and initial validation of the scale in Colombia. The second stage involved testing the scale in Chile to determine its cross-cultural applicability. In the third stage, the scale’s predictive validity was confirmed, demonstrating its effectiveness in explaining how extrinsic motivations influence students’ intentions to enroll in online graduate programs. The findings indicate that the scale, composed of five dimensions—Cost Reduction, Ability to Study from Any Location, Control Over Learning Pace, Flexibility to Balance Study and Work, and Avoiding Commuting Time—is a reliable predictor of student preferences and intentions in online graduate education. The final scale includes 25 items across these dimensions, measuring extrinsic factors through items related to flexibility, time savings, and global accessibility. Validation in two Latin American countries confirms the scale’s relevance across diverse cultural contexts, enhancing its applicability within the region. This study provides empirical evidence that extrinsic motivation is a key determinant of students’ intentions to enroll in online programs in developing countries. It confirms that extrinsic motivations reflect a preference for flexible learning options compatible with students’ lifestyles and professional needs, linked to their beliefs about time management, professional advancement, and career opportunities associated with earning a graduate degree.

This paper delves into the analysis of the physical flow patterns of users and its subsequent influence on their purchasing behavior. The research methodology encompassed surveying a substantial sample size of 400 users actively engaged with travel applications. The gathered data underwent meticulous analysis employing a combination of descriptive statistics and structural equation modeling techniques. The findings from this study have unveiled noteworthy insights into user behavior within travel applications. It is evident that the inclination to engage with the system has a substantial and positive impact on users’ purchase intentions. Moreover, the motivation behind users’ system usage has a direct bearing on their purchase intentions, primarily mediated by the enjoyment derived from the overall experience. This research underscores the pivotal role played by travel applications in the contemporary travel industry landscape. As travelers increasingly rely on digital platforms to plan their trips and make informed choices, understanding the intricate dynamics of user engagement, motivation, and subsequent purchasing decisions within these applications is paramount. This deeper comprehension not only sheds light on consumer behavior but also empowers businesses to tailor their offerings and enhance user experiences, thereby solidifying the indispensable position of travel applications in the ever-evolving travel sector.