This study investigates the buying styles of young consumers, especially the millennials—Gen Y, and Gen Z whose idiosyncrasies and consumption peculiarities are quite different from the older generations. Besides Sproles and Kendall’s eight (8) consumer-style inventory dimensions, this study presents new dimensions and develops six constructs that define young consumers’ decision-style inventory in a developing market. The study population consisted of all younger consumers—Gen Y, and Gen Z in Lagos State, Nigeria. One hundred and twenty-five (125) respondents were selected randomly across all 20 Local Governments in Lagos State, Nigeria. Factor analyses through varimax rotation, latent root criterion (eigenvalue = 1), screen plot test and the percentage of variance were conducted to determine the significant factors to retain among the variables. The findings clearly showed that newly developed CSI constructs in this study (sexiness, trendiness, global branding, smartness, socialisation and entertainment) were strong and significant among young consumers’ decision-making styles. The six (6) constructs developed showed that the younger consumers’ consumption styles are evolving, becoming sophisticated and relatively dynamic, hence the reliance on Sproles and Kendall’s dimensions to measure the younger consumers’ consumption decision styles will be inadequate in business/behaviour strategy development. The dimensions of entertainment, sexy, social, trendy, smartness and global branding variables are mostly underpinned and dominate considerations in purchase decision styles and behaviours among young consumers.

This paper aims to advance the knowledge in the domain of youth entrepreneurship and empowerment in the United Arab Emirates (UAE). The rationale is to address the gap in knowledge on entrepreneurship and youth empowerment in the UAE by analyzing strategies and initiatives that support empowering millennials to achieve sustainable development, with the aim of promoting youth entrepreneurship and supporting sustainable economic development. The primary research question guiding this study is: “What strategies and initiatives in the UAE foster the empowerment of the millennial generation for sustainable development?” This study relies on a mixed methodology that combines a descriptive approach, content analysis, and data meta-analysis, with the aim of exploring the relationship between youth entrepreneurship and sustainable development in the United Arab Emirates. with a focus on the future sustainability leaders (FSL) program. While the FSL program demonstrates its significance in promoting youth entrepreneurship and empowerment, it also reveals certain limitations in its design and implementation that may hinder sustainable economic development. To address these challenges and support youth entrepreneurship, the paper proposes three essential action-oriented approaches: promoting participatory diversity and engagement, managing entrepreneurship drivers, and ensuring access to essential support mechanisms. These recommendations are intended to guide multilateral agencies, voluntary sectors, and private entities in the UAE in designing, evaluating, and implementing effective youth entrepreneurship programs. This paper underscores the importance of continued discourse and critical input to refine existing theories and establish a normative framework for youth entrepreneurship and empowerment. Such efforts are crucial for poverty reduction, sustainable development, and the promotion of intergenerational equity.