Colonialism has had a profoundly negative impact on national consciousness. Although the Republic of Kazakhstan has gained independence, it has not yet fully overcome the adverse effects of colonialism on its national consciousness. A portion of the Kazakh people has been Russified. Meanwhile, the younger generation, raised in their native language, either lacks a deep understanding of or is gradually forgetting the foundations of national identity that date back to ancient times. During the Soviet era, communist ideology prevented the population from truly knowing their history, traditions, and beliefs. In this context, literature plays a crucial role in reviving national memory. This article examines the concept of personality in literary works and the uniqueness of national identity based on the works of several contemporary authors. The introduction provides an overview of researchers’ conclusions related to the concept of personality. The ancient origins of national identity—sacred elements, rituals, shamanism, and the mystical connections between humans, nature, and animals—as depicted in literary works are analyzed within the dynamics of the present day, alongside the fates of the characters. The desecration of sacred elements is not merely ignorance but a sign of the erasure of national memory; rituals are not just words but embody sacred concepts accumulated from centuries of the people’s experience, which are reflected in the works. Accordingly, the research article analyzes and provides examples from several literary works. In compiling conclusions about the concept of personality, the study utilized descriptive, biographical, and socio-psychological methods to describe national identity in literary works and its ancient manifestations, as well as the depiction of sacred elements and rituals.

This study delves into the concept of the “cultural bomb” within the framework of non-military defense empowerment strategies in Indonesia. This approach can potentially change society’s views and attitudes towards various security threats as a realization of strengthening the defense and security system of the universal people (Sishankamrata) per article 30 paragraph (2) of the 1945 constitution. By leveraging media, education, and information technology, the cultural bomb acts as a social weapon that operates powerfully in the “space of mind,” shaping behavior and actions nonviolently. The issue of cultural threats pertains to the infiltration and imposition of foreign cultural values and practices that undermine local traditions and national identity, leading to social fragmentation and weakness. This study proposes the concept of a “cultural bomb” as a policy framework to address and mitigate these cultural threats. The research employs a qualitative approach using the Delphi technique, engaging experts from cultural studies and defense strategies to reach a consensus on the strategic application of the cultural bomb. The results indicate that the cultural bomb can effectively strengthen national identity and awareness of national defense by promoting local values and cultural resilience, thus enhancing societal cohesion and mitigating the impact of foreign cultural influences. The paper outlines the components of a cultural bomb, analyzes its application in international contexts, and discusses its implications in efforts to strengthen national identity and foster a sense of national defense awareness. Focusing on the “war over space of mind” ideology, it introduces “cultural hacking” as a strategic initiative to address cultural power imbalances in the post-truth era.