The food and beverage sector played a big part in contributing to the economic growth in Malaysia hence there was a major increase in the numbers of restaurants opening up for businesses. This study therefore examines factors with the aims of ensuring a sustainable development in full-service restaurants in West Malaysia. The results of this study have made a substantial contribution to restaurant owner’s’ comprehension of the fundamental components that underlie customer satisfaction and loyalty. By examining the moderating effect of the customer’s gender in full-service restaurants in West Malaysia, the objective of this study was to ascertain the relationships between the three variables (quality of the food served at the restaurant, service quality, and environment), as well as the degree to which each attribute was able to relate to diner satisfaction. The underpinning theory for this study was the Theory of Planned Behavior (TPB). Quantitative methods according to descriptive research and convenience sample strategy were utilized in this cross-sectional study. Questionnaires were distributed to 264 respondents through various online platforms such as WhatsApp, Telegram, Facebook, and email. Data collection was evaluated using the Statistical Program for Social Sciences (SPSS) version 27. In order to examine the connection between the three factors and diner’s satisfaction, various tests such as the multiple regression analysis, One-way ANOVA and Beta Coefficient test were carried out. The findings gave current restaurant owners and potential restaurant owners an overview of the different attributes influencing diner’s satisfaction at full-service restaurants in West Malaysia and also the extent of the moderating effect of diner’s gender had on each attribute. The outcome of this paper is expected to provide a sustainable growth in this industry.

Online shopping has eliminated the need to visit physical commercial centres. As a result, trips to these centres have shifted from primarily shopping-motives to leisure, companionship, and dining. The shifting in consumer behaviour is implicated in the growing spatial agglomeration of restaurants/cafes within commercial centres in European cities. Conversely, in southern cities, various casual restaurants/cafes also serve as leisure and companionship hubs. However, their spatial patterns are less explained. This article aims to elucidate the spatial pattern of these diverse restaurants/cafes in a typical southern city, Surabaya City. In this study, we employ the term ‘food services’ to encompass the various types of restaurants/cafes found in southern cities. We gather Points of Interest (POIs) data about food services via web scraping on Google Maps, then map out their spatial distribution across 116 spatial units of Surabaya City. Utilising k-means cluster analysis, we classify these 116 spatial units into six distinct clusters based on the composition of food service variants. Our findings show that City Centres and Sub-City Centres are locations for different types of restaurants/cafes. The City Centre is typically a location for fine dining restaurants and cafes, whereas Sub-City Centres are locations for fast casual dining and fast food restaurants. Cafes and fast food restaurants are centralised throughout downtown areas. Casual food service restaurants, such as casual style dining, coffee shops, and food stalls, are dispersed along business, residential zones, and periphery areas without intense domination of any specific variant.