Presented article takes a study done by researchers Davari & Strutton in the US in 2014 and replicated the same approach and methodology in evaluating how green marketing mix elements (product, price, promotion, place) influence brand associations, grand loyalty, perceived brand quality, and brand trust, in the context of retail chain stores in Czechia. The reason for this is the fact that the issue of reconciling pro-environmental beliefs of consumers with their real behavior is still topical. Businesses need to be careful with their green claims and focus on authentic green marketing in order to attract and retain the trust of environmentally conscious consumers in the long term. The research employs quantitative data analysis, drawing data from the survey, which was run online for five weeks and collected 4700 responses. The respondents are people who live in Czechia and have shopped in one of five stores at least during the last month. The reason for focusing on the Czechia is primarily the fact that green marketing is basically only on the rise here, while greenwashing still remains a significant problem. Six hypothesis were formulated, and linear regression analysis was used to test them. Key findings of the research revealed that green products and promotions positively influence brand associations and perceived brand quality, while green promotions significantly enhance brand loyalty and trust. Additionally, there was observed influence of consumers´ environmental concerns and consideration of future consequences significantly moderating the relationship between green marketing and brand equity. The findings provide insight for businesses to integrate green marketing strategies to increase brand trust, loyalty, and perceived quality while environmentally conscious consumers.

The ways of developing functional textiles based on nanomaterials were introduced, and the latest research achievements of nanomaterials in such aspects as flame retardancy, antibacterial, super-hydrophobic, self-cleaning, UV resistance, and anti-static textiles were reviewed. The main technical obstacles to the large-scale application of nanomaterials in functional textiles were pointed out, the possible solutions were discussed, and the development of functional textiles by nanomaterials has been prospected.

The rise of internet-based pharmacies has transformed the healthcare sector, giving patients access to medications, information, and direct interaction with pharmacists. While online pharmacies have become popular around the world, there are challenges hindering their widespread use in developing countries due to a limited understanding of the factors affecting their acceptance and usage. To bridge this knowledge gap, a study utilized a model combining the unified theory of acceptance and use of technology (UTAUT 2) with the technology acceptance model (TAM) to explore the drivers behind online pharmacy usage in Oman. Through this framework, twelve hypotheses were. A survey involving 378 individuals familiar with online pharmacies was conducted. Structural equation modeling (SEM) was applied to analyze the data and test these hypotheses. The results indicate that factors such as perceived expectancy effort expectancy and facilitating conditions hedonic motivation, habit perceived risk, technology trust, and technology awareness play roles in influencing the adoption of online pharmacies in Oman. The findings suggest that personal innovation plays a moderating role in the connection between perceived risk and behavioral intention, while it has a negative moderating influence on the relationship between technology trust and behavioral intention. Word of mouth was identified as a moderator in enhancing the correlation between behavioral intention and online pharmacy adoption. This research emphasizes the moderating relationship of personal innovation and word of mouth on shaping consumer attitudes towards online pharmacies and their acceptance. In summary, these results add to the existing knowledge on pharmacy adoption and in developed areas such as provide practical insights for online pharmacy providers to improve their offerings and attract a larger customer base.

This study aims to investigate the effectiveness of community involvement in waste management through participatory research. Its objective is to bridge the theoretical underpinnings of participatory research with its practical implementation, particularly within the realm of waste management. The review systematically analyzes global instances where community engagement has been incorporated into waste management initiatives. Its principal aim is to evaluate the efficacy of participatory strategies by scrutinizing methodologies and assessing outcomes. To achieve this, the study identified 74 studies that met rigorous criteria through meticulous search efforts, encompassing various geographical locations, cultural contexts, and waste management challenges. In examining the outcomes of participatory research in waste management, the study explores successful practices, shortcomings, and potential opportunities. Moving beyond theoretical discourse, it provides a detailed analysis of real-world applications across various settings. The evaluation not only highlights successful engagement strategies and indicators but also critically assesses challenges and opportunities. By conducting a comprehensive review of existing research, this study establishes a foundation for future studies, policy development, and the implementation of sustainable waste management practices through community engagement. The overarching goal is to derive meaningful insights that contribute to a more inclusive, effective, and globally sustainable approach to waste management. This study seeks to inform policymaking and guide future research initiatives, emphasizing the importance of community involvement in addressing the complexities of waste management on a global scale.

Art studies and activities for older adults have received significantly less attention as a result of prohibitively expensive materials that are unfit for commercial use, and research utilizing digital technology to investigate artistic activities for older adults is extremely limited. The purpose of this article is to analyze and review recent research in these fields to summarize the current trends. The literature review comprised 108 articles from databases that included Scopus, ScienceDirect, and Google Scholar. The papers were subjected to a thorough examination by the VOSviewer program and researchers, who utilized content analysis to classify them into four themes: 1) inclusive design; 2) accessibility; 3) digital art therapy and 4) digital technology environments. Further investigation and development are necessary to propose a novel approach to instructing senior-level art utilizing cutting-edge technologies, which could be enhanced by the findings of this review article.