This research aims to test the effect that the implementation of green practices at a major sport tourism event, the Badminton World Championships in Huelva (Spain), has on the future intention of spectators to return to similar sport events. A total of 523 spectators who attended the event were randomly selected and self-administered in the presence of the interviewer. A confirmatory factor analysis of the model and a multi-group analysis were carried out. Sporting events have a great impact on the environment in which they are organised, mainly when they are linked to tourism, whether at an economic, social or environmental level. The results indicated that green practices indirectly influence spectators’ future intentions through emotions and satisfaction, direct antecedents. In addition, green practices directly affect both image and trust, and indirectly affect satisfaction. In conclusion, green practices are a variable to be taken into account when planning the organisation of a sporting event that aims to consolidate itself in the tourism and sports services market.

Based on instructional practice in badminton course teaching, this study expands the application of goal-directed behavior theory from management studies in the field of physical education, thereby supplementing the existing conditions for applying goal-directed behavior theory in the sports domain. Empirical evidence confirms that proactive college students, through the reconstruction of the badminton knowledge system, implementation of innovative teaching methods, and utilization of multidimensional assessment approaches, can effectively acquire proficient skills in major badminton techniques within a 32-hour instructional period. This accomplishment not only achieves the intended teaching objectives but also resolves the issue of students struggling to comprehend and acquire badminton techniques within a limited timeframe.

Exploring the development path of badminton with Chinese characteristics is a key area in advancing the reform of China’s sports system and a crucial theoretical support for transitioning from a sports power to a sports powerhouse. This article reviews the overall situation of the development of badminton in China since the founding of the People’s Republic of China, and based on this, puts forward the basic connotations and directions of the development path of badminton with Chinese characteristics. It discusses the opportunities and challenges faced in aspects such as badminton management system and mechanism, accelerated optimization and upgrading of sports industry and brands, substantial breakthroughs in competitive level, cultivation of reserve talents, and diversified development of sports culture. It explores the future direction of the development path of badminton with Chinese characteristics from five aspects: system, management, talent, industry, and culture.