Over several centuries, the native vegetation of the flat part of the Bogotá Savanna has been almost completely replaced by crops, pastures and urbanization. The last remnant of this vegetation is a small forest (10 hm²), located at Hacienda Las Mercedes on the northern edge of the city of Bogotá. The reduced size and isolation of the forest, aggravated by the uncontrolled growth of invasive vegetation (lianas and wild blackberry) has resulted in the loss of many species. However, in recent years the forest has been subject to rehabilitation actions and currently the area is immersed in a reserve where more extensive restoration programs are planned. In order to evaluate changes in the bird community to estimate the effects of restoration actions, the avifauna present in 2001–2002 and in 2014 was recorded by visual and auditory records at fixed points in the forest. Twenty-seven forest species were found in the first census and 30 in the second, and the relative abundances of at least a third of them also increased over the 13 years, indicating a positive result in the recovery of the forest. The results highlight the recovery capacity of the degraded ecosystems and the importance of continuing with restoration actions in the reserve area.

Human resources are considered an important resource for companies today because the knowledge that a person has can be used to become an organisation’s competitive advantage. In addition, digital marketing has an important role in determining the performance of business entities because we have now entered the digital era, which certainly cannot be separated from the influence of technology on marketing through social media. Therefore, this study aims to examine the effect of Strategic Human Resource Management (SHRM) in digital marketing on business entity performance, which is determined by digital marketing in a business entity. The data in this research was collected by distributing questionnaires to 455 Micro Small Medium Enterprises (MSMEs) in Indonesia. Data analysis used the Moderated Regression Analysis (MRA) method. The research results show that strategic human resource management variables influence business performance, and the support of digital marketing capabilities and activities strengthens this influence. Based on the results of this research, existing business entities must strengthen organizational performance by strengthening human resources in basic soft skills and hard skills and skills in digital marketing and improving marketing activities using digitalization.