The article discusses the essence of integrative geography and its importance for the theory and practice of geographical science. Such areas of integrative geography are characterized, the development of which will further increase the importance of applied geographical science. They include teaching about cultural landscape and historical landscape (part of landscape studies), geoecological expertise and environmental impact assessment (part of geographic ecology), geographic archeology and ecological culture (part of historical geography), landscape management and landscape services (part of landscape planning), and tourism—Assessment and planning of recreational resources (part of recreational geography).

The article is dedicated to analyzing trends in the development of startup infrastructure in Ukraine, Latvia and Georgia. The article is based on concrete data, a comprehensive analysis of statistical and qualitative data on the development of startups in Ukraine, Latvia and Georgia. This provides a reliable basis for the arguments and conclusions. General patterns of startup infrastructure development in the three countries were identified. A PEST analysis of startup infrastructure development in Ukraine, Latvia and Georgia was conducted. Thus, the authors conduct a multidisciplinary analysis that includes not only economic, but also social and technological aspects of startup ecosystems and infrastructures. Suggestions for improving the startup infrastructure in these countries were developed.