Ganzi Tibetan Autonomous Prefecture (hereinafter referred to as “Ganzi Prefecture”) is located in western Sichuan Province, China. It is a multi-ethnic region with unique geographical environment, profound cultural traditions, and effective cultural protection and inheritance mechanisms, resulting in a rich and diverse array of intangible cultural heritage (ICH) resources. In recent years, with the implementation of China’s rural revitalization strategy, Ganzi Prefecture has actively explored the pathways and experiences of ICH participation in rural cultural revitalization. This paper introduces the overview of ICH resources in Ganzi Prefecture, analyzes the successful experiences of its participation in rural cultural revitalization in the context of rural revitalization policies and pathways. The aim is to provide a reference for similar work in other regions.