The objective of this work was to evaluate the effect of potassium concentrations applied via fertigation on the growth, yield and chemical composition of eggplant ‘Ciça’ in a distroferric red Latosol. The treatments were composed of five concentrations of K₂O (0, 36, 72, 108 and 144 kg ha^-1 supplied via fertigation), using potassium chloride as a source, divided into six applications. The irrigation system was of the drip type and irrigation management was done via a “Class A” evaporometer tank. Harvest started at 62 days after transplanting (DAT) and lasted for five months. The variables evaluated were: plant height, number of leaves, fresh fruit mass, number of fruits per plant, yield per plant, productivity and classification of the fruits according to their length and diameter. At 85 DAT, fruit were collected for characterization as to the percentage of lipids, proteins and fibers. Although the potassium fertigation in cover provided a reduction in the production and productivity, the concentrations of 36 kg ha^-1 and 72 kg ha^-1 of K₂O applied via fertigation, increased the physical-chemical characteristics of the fruits.