With the rapid development of informationization and intelligence, digital intelligence has become an important driving force to promote the development of tourism industry. By analyzing the characteristics of the tourism market in the era of digitalization, the characteristics of cultural and tourism brand image communication and the problems that need to be paid attention to, we also put forward the strategies of integrating online and offline resources, creating immersive experience, digital virtual image, and adopting data analytics to enhance the competitiveness of cultural and tourism brands. It aims to provide theoretical and practical guidance for the digital transformation of cultural tourism brands.