This study examines the spatial distribution of consumption competitiveness and carrying capacity across regions, exploring their interrelationship and implications for sustainable regional development. An evaluation index system is constructed for both consumption competitiveness and carrying capacity using a range of economic, social, and environmental indicators. We apply this framework to regional data in China and analyze the resultant spatial patterns. The findings reveal significant regional disparities: areas with strong consumption competitiveness are often concentrated in economically developed regions, while high carrying capacity is notable in less populated or resource-rich areas. Notably, a mismatch emerges in some regions—high consumer demand is not always supported by adequate carrying capacity, and vice versa. These disparities highlight potential sustainability challenges and opportunities. In the discussion, we address reasons behind the spatial mismatch and propose policy implications to better align consumer market growth with regional resource and environmental capacity. The paper concludes that integrating consumption-driven growth strategies with carrying capacity considerations is essential for balanced and sustainable regional development.

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