In the era of intelligent media audiovisual, vertical screen images have gradually become the preferred browsing device playback mode for consumers. Taking clarifying the visual characteristics of vertical screen images as a breakthrough point, promoting visual innovation in vertical screen images can provide consumers with a more comfortable and effective visual experience. In view of this, it is necessary to recognize the differences in narrative space between vertical and horizontal banners, the strengthening effect of narrowing narrative space by vertical banners on gaze, and the normative role of audio-visual language transformation in vertical screen image production. The production and innovation of vertical screen image content should grasp the production characteristics and pay attention to visual direction and spatiotemporal integration.