In the Indian context, financial planning for salaried individuals has gained increased importance due to economic fluctuations, rising living costs, and the need for robust retirement planning. Despite its importance, there is limited research on the specific factors that influence financial decision-making among salaried employees in India. Understanding these determinants is essential for developing effective strategies to enhance financial well-being among employees. This study explores the key factors influencing financial decision-making among employees, including financial goals, emergency savings, retirement planning, budgeting, financial confidence and literacy, financial stress, use of tax-saving instruments, income level, risk tolerance, and debt levels. A sample of 549 employees from diverse sectors in Uttar Pradesh participated in this research, highlighting the critical aspects of personal financial management that impact financial well-being. The study used a questionnaire-based survey to gather data on factors affecting financial decision-making. Descriptive statistics, correlation, and regression analyses were employed to identify significant predictors. The results reveal that financial literacy, access to resources, attitudes toward retirement planning, and cultural norms significantly influence financial decisions. Additionally, income level, job stability, and social support are crucial in shaping employees’ financial planning. The study recommends enhancing employees’ financial decision-making by offering financial education programs, budgeting tools, retirement planning assistance, debt management programs, tax planning workshops, financial counselling services, and employer match programs for retirement savings. These initiatives aim to boost financial literacy and confidence, enabling employees to make informed financial decisions and improve their financial well-being.

This study investigates how financial cognitive abilities influence individual investors’ intentions to engage in the stock market, particularly considering the mediating role of financial capability. It seeks to address the gaps in understanding the factors that drive investors’ participation in emerging markets like Pakistan, highlighting the importance of financial knowledge, financial planning, and financial satisfaction and financial capability. Data were collected from 377 individual investors through a self-administered questionnaire using a cross-sectional design and non-probability convenience sampling approach. Results reveal that financial knowledge affects investors’ intentions both directly and indirectly, with financial capability serving as a partial mediator. Financial planning influences intentions indirectly through complete mediation, while financial satisfaction affects intentions in both direct and indirect ways, with partial mediation. The study provides valuable insights for the researchers, individual investors, governmental officials, policymakers, and stock market regulators in context of emerging economies like Pakistan, highlighting key determinants of stock market participation.