Customers are displaying heightened awareness and involvement in their banking arrangements, and they are actively assessing and remembering information to make informed decisions regarding the allocation of their financial resources towards environmental protection solutions such as clean energy, sustainable construction, climate change control and social protection. Based on the current theoretical gap of factors influencing customer satisfaction and thereby encouraging continued engagement in green finance initiatives, this study aims to identify the factors influencing customer satisfaction as a means of fostering greater participation in green finance amongst customers of commercial banks in Ho Chi Minh City. Using data from a survey of 479 individuals who are customers at commercial banks in Ho Chi Minh City, this study analyses and evaluates the impact of factors influencing customer satisfaction and the role of customer satisfaction in green finance continuance behaviour. Combining basic analysis techniques in quantitative research such as statistics, evaluation of Cronbach’s alpha reliability, exploratory factor analysis (EFA), measurement models and Partial Least Squares structural equation modelling (PLS-SEM) from SPSS and SMART PLS software. the results of this research indicate that: (1) Green Banking initiative (GB), Information Support (IS) and Emotional Support (ES) positively impact Customer Satisfaction (SA); (2) Customer Satisfaction (SA) positively impacts Green Finance Continuance Behaviour (GF).

Overwhelming studies unanimously agreed that preservation of the environment is a central climax in the discourse of green banking. There is a growing interest in exploring green banking practices for fostering financial inclusion, economic growth and sustainable development as part of Vision 2030 in Saudi Arabia. There are insufficient studies that examine this in the context of Saudi Arabia. This study aims at exploring the potential of green banking in order to attain sustainable banking and financial inclusion in achieving vision 2030in the country. Qualitative content analysis is used as a methodology of the study. Data were gathered through different sources such as: Web of Science (WOS), related journals, newspapers, published references, research papers, library sources and environmental organizations reports. It is indicated that green banking initiatives can be instrumental in fostering sustainable economic and environmental development in the Kingdom. The paper highlighted various activities of green banking such as: renewable and clean energy, financing green agriculture/food security, high-quality infrastructure among others. Nonetheless, some impediments to the green banking practices such as: risks facing green banks, poor quality of financial services among others are also mentioned in this paper. The paper proffers solutions to the challenges impeding green banking practices. In conclusion, the financial and banking industries in Saudi Arabia has been proving reform of the sector through greening economy. It is there suggested that the stakeholders and policymakers should provide efficient and effective technical, operational legal frameworks for enhancing green economy in achieving Vision 2030 in the country.