Ancestral knowledge is essential in the construction of learning to preserve the sense of relevance, transmit and share knowledge according to its cultural context, and maintain a harmonious relationship with nature and sustainability. The objective of this research is to study and analyze the management of ancestral knowledge in the production of the Raicilla to provide elements to rural communities, producers, and facilitators in decision-making to be able to innovate and be more productive, competitive, sustainable, and improve people’s quality of life. The methodological strategy was carried out through Bayesian networks and Fuzzy Logic. To this end, a model was developed to identify and quantify the critical factors that impact optimally managed technology to generate value that translates into innovation and competitive advantages. The evidence shows that the optimal and non-optimal management of knowledge, technology, and innovation management and its factors, through the causality of the variables, permits us to capture the interrelationship more adequately and manage them. The results show that the most relevant factors for adequate management of ancestral knowledge in the Raicilla sector are facilitators, denomination of origin, extraction and fermentation, and government. The proposed model will support these small producers and help them preserve their identity, culture, and customs, contributing greatly to environmental sustainability.

This article is devoted to studying the principles of the relationship between democracy and demoethics as tools for transforming the sustainable development of society. The study is based on the assumption that the effective functioning of democracy is associated with such social phenomena as elections and electoral behavior. The study examined electoral behavior and surveyed members of society about the qualities of candidates to which they pay special attention. An analysis of qualitative and quantitative data demonstrating the democratic foundations of elections of members of society was conducted, and an analysis of the choice of voters in the extraordinary elections of the President of the Republic of Kazakhstan by region was conducted. In this study, Bayesian network modeling is experimentally applied to formalize the problem of identifying and analyzing the behavior of virtuous personality traits. A sociological survey of public opinion was conducted using the questionnaire method with the participation of 826 people from all regions of Kazakhstan from May to June 2023. A questionnaire was used to collect data, the main purpose of which was to compare attitudes and find out what values are considered important for people, what norms of behavior are considered acceptable, and to understand what values and norms prevail in society. It is concluded that the concept of demoethics promotes a positive transformation of humanity and helps to form a new leader of virtue, a ruler of the city, capable of making ethical rational decisions that can ensure a balance between the economic, social, and environmental needs of humanity.