The emerging growth digital application has driven ecosystems integrating digital banks and e-commerce platforms, enabling seamless, efficient transactions. This study examines the impact of user experience and satisfaction on reuse intention in this integrated environment. Using a mixed-method approach, data were collected through surveys of 471 respondents and interviews with 30 participants. Quantitative data were analyzed using structural equation modeling, while qualitative data were processed through content analysis. Results show that perceived ease of use, usefulness, reliability, value, and risk significantly affect user experience, while perceived security does not. These findings aim to help digital banks and e-commerce platforms design effective CRM strategies to enhance satisfaction and reuse intention.
This study investigates the escalating complexity and unpredictability of global supply chains, with a particular emphasis on resilience in the agricultural sector of Antioquia, Colombia. The aim of the study is to identify and analyze the dynamic capabilities, specifically flexibility and adaptability that significantly enhance resilience within agri-food supply chains. Given the sector’s vulnerability to external disruptions, such as climate change and economic volatility, a thorough understanding of these capabilities is imperative for the formulation of effective risk management strategies. This research is essential to provide empirical insights that can inform stakeholders on fortifying their supply chains, thereby contributing to enhanced competitiveness and sustainability. By presenting a comprehensive framework for evaluating dynamic capabilities, this study not only addresses existing gaps in the literature but also offers practical recommendations aimed at bolstering resilience in the agricultural sector.
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