In the era of big data, enterprise management accounting is facing unprecedented development opportunities and challenges. This paper aims to explore the development trend of enterprise management accounting in the era of big data, analyze the difficulties it faces, and put forward corresponding innovative strategies, in order to provide theoretical guidance and practical reference for the practice of enterprise management accounting.

Through the overview of the integration of industry and finance, this paper analyzes the challenges faced by the transformation of enterprise management accounting, and in response to these challenges, puts forward four feasible strategies to enhance personnel management awareness, strengthen the application of information technology, improve the internal control system and change the concept of financial work, hoping to further promote the successful transformation of enterprise management accounting.