This research investigates the relationship between Generative Artificial Intelligence (GAI), media content, and copyright laws. As GAI technologies continue to evolve and permeate various aspects of the media landscape, questions regarding the creation and protection of intellectual property have become paramount. The study aims to highlight the impact of GAI generated content, and the challenge it poses to the traditional copyright framework. Furthermore, the research addresses the evolving role of copyright laws in adapting to the dynamic landscape shaped by artificial intelligence. It investigates whether existing legal frameworks are equipped to handle the complexities introduced by GAI, or if there is a need for legislative and policy reforms. Ultimately, this research contributes to the ongoing discourse on the intersection of GAI, media, and copyrights, providing insights that can guide policymakers, legal practitioners, and industry stakeholders in navigating the evolving landscape of intellectual property in the age of artificial intelligence.

Accurate demand forecasting is key for companies to optimize inventory management and satisfy customer demand efficiently. This paper aims to Investigate on the application of generative AI models in demand forecasting. Two models were used: Long Short-Term Memory (LSTM) networks and Variational Autoencoder (VAE), and results were compared to select the optimal model in terms of performance and forecasting accuracy. The difference of actual and predicted demand values also ascertain LSTM’s ability to identify latent features and basic trends in the data. Further, some of the research works were focused on computational efficiency and scalability of the proposed methods for providing the guidelines to the companies for the implementation of the complicated techniques in demand forecasting. Based on these results, LSTM networks have a promising application in enhancing the demand forecasting and consequently helpful for the decision-making process regarding inventory control and other resource allocation.

In this paper, we will provide an extensive analysis of how Generative Artificial Intelligence (GenAI) could be applied when handling Supply Chain Management (SCM). The paper focuses on how GenAI is more relevant in industries, and for instance, SCM where it is employed in tasks such as predicting when machines are due for a check-up, man-robot collaboration, and responsiveness. The study aims to answer two main questions: (1) What prospects can be identified when the tools of GenAI are applied in SCM? Secondly, it aims to examine the following question: (2) what difficulties may be encountered when implementing GenAI in SCM? This paper assesses studies published in academic databases and applies a structured analytical framework to explore GenAI technology in SCM. It looks at how GenAI is deployed within SCM and the challenges that have been encountered, in addition to the ethics. Moreover, this paper also discusses the problems that AI can pose once used in SCM, for instance, the quality of data used, and the ethical concerns that come with, the use of AI in SCM. A grasp of the specifics of how GenAI operates as well as how to implement it successfully in the supply chain is essential in assessing the performance of this relatively new technology as well as prognosticating the future of generation AI in supply chain planning.

This study aims to examine the pathways through which the user experience (UX) of ChatGPT, a representative of generative artificial intelligence, affects user loyalty. Additionally, it seeks to verify whether ChatGPT’s UX varies according to a user’s need for cognition (NFC). This research proposed and examined how ChatGPT’ UX affect user engagement and loyalty and used mediation analysis using PROCESS Macro Model 6 to test the impact of UX on web-based ChatGPT loyalty. Data were collected by an online marketing research company. 200 respondents were selected from a panel of individuals who had used ChatGPT within the previous month. Prior to the survey, the study objective was explained to the respondents, who were instructed to answer questions based on their experiences with ChatGPT during the previous month. The usefulness of ChatGPT was found to have a significant impact on interactivity, engagement, and intention to reuse. Second, it was revealed that evaluations of ChatGPT may vary according to users’ cognitive needs. Users with a high NFC, who seek to solve complex problems and pursue new experiences, perceived ChatGPT’s usefulness, interactivity, engagement, and reuse intentions more positively than those with a lower NFC. These results have several academic implications. First, this study validated the role of the UX in ChatGPT. Second, it validated the role of users’ need for cognition levels in their experience with ChatGPT.

This study provides empirical data on the impact of generative AI in education, with special emphasis on sustainable development goals (SDGs). By conducting a thorough analysis of the relationship between generative AI technologies and educational outcomes, this research fills a critical gap in the literature. The insights offered are valuable for policymakers seeking to leverage new educational technologies to support sustainable development. Using Smart-PLS4, five hypotheses derived from the research questions were tested based on data collected from an E-Questionnaire distributed to academic faculty members and education managers. Of the 311 valid responses, the measurement model assessment confirmed the validity and reliability of the data, while the structural model assessment validated the hypotheses. The study’s findings reveal that New Approaches to Learning Outcome Assessment (NALOA) significantly contribute to achieving SDGs, with a path coefficient of 0.477 (p < 0.001). Similarly, the Use of Generative AI Technologies (UGAIT) has a notable positive impact on SDGs, with a value of 0.221 (p < 0.001). A Paradigm Shift in Education and Educational Process Organization (PSEPQ) also demonstrates a significant, though smaller, effect on SDGs with a coefficient of 0.142 (p = 0.008). However, the Opportunities and Risks of Generative AI in Education (ORGIE) study did not find statistically significant evidence of an impact on SDGs (p = 0.390). These findings highlight the potential opportunities and challenges of using generative AI technologies in education and underscore their key role in advancing sustainable development goals. The study also offers a strategic roadmap for educational institutions, particularly in Oman to harness AI technology in support of sustainable development objectives.