Ingratiating discourse is a social phenomenon that appears under the background of social transformation and new network interpersonal relationship. It is mainly manifested in several forms, such as modal particles, exclamation mark, and emoticons, which reflect people’s discourse carnival under social needs and network memes under digital living situations. In this paper, I explore the expression of ingratiating discourse in social activities. The paper mainly reveals the cases and reasons of ingratiating discourse, the differences between different genders in the use of ingratiating discourse.