Modern libraries’ functions are shifting to the direction of improving the quality of reading promotion, and it is of great significance to promote the construction of reading promotion in college libraries based on the needs of student users. From the perspective of analyzing the elements of student user demand in colleges and universities, the necessity of student user participation in reading promotion in college libraries is explained. To address the problems of low participation and poor effect of student users in the reading promotion model of college libraries, and to combine the psychological characteristics and developmental needs of student users in reading promotion activities, we try to build a diversified reading promotion model. The main measures of this model include: doing a good job of researching the reading needs of student users, strengthening the publicity and training of student users, establishing a sound system of reading promotion in college libraries, and improving the intelligence of reading promotion in college libraries.