Agro-tourism, which combines agriculture with tourism to create income and job opportunities for local communities, is described as a form of tourism that not only contributes to the preservation of the environment and nature but also allows tourists to experience new things and discover local cultures. Awareness or consciousness is the individual’s ability to process the information surrounding them. This research compares the awareness of agro-tourism among people in Turkey and Azerbaijan. In this study, which adopts a quantitative perspective, a literature review was first conducted, and based on the relevant literature, a survey form was created to determine awareness. The results indicate that agro-tourism is not sufficiently recognized in both countries. The statistically significant difference observed only in the age variable is essential for increasing awareness and development of agro-tourism among different age groups. This article suggests that residents’ and tourists’ visitation to rural areas, focusing on marketing activities, can contribute to creating rural awareness. The findings of this study provide essential information for policymakers and the planning of marketing activities.