Purpose: The major objective of this study is to measure the impact of various attributes, such as social attraction, physical attraction, and task attraction on para-social relationships. The study also seeks to measure how the para-social relationship mediates the association between the three attributes (above-mentioned) on perceived credibility and informational influence, and consumers’ intention to purchase banking products. Study design/methodology: PLS-SEM has been used as it is believed to be most suited for the study due to the multivariate non-normality in the data, and the small sample size. Data has been collected using the 5-point Likert scale from approximately 151 respondents, who were selected using the non-random sampling method based on purposive sampling coupled with convenience-based sampling. The data was collected from January 2023 to August 2023. Findings: Largely, the findings reveal that both social and physical attractions do have a positive impact on the para-social relationship, further leading to perceived credibility and informational influence. Notably, this perceived credibility and informational influence lead to consumers’ intentions to purchase banking products, albeit with the use of artificial intelligence-based chatbots and digital assistants. Originality: This is possibly among the first-ever studies extending the para-social theory for purchasing banking products and services using artificial intelligence-based chatbots and virtual assistants.

Despite the surge of publication of chatbots in the recent years in the field of education, we have little to know how this area has been researched so far, and the metrics of this type of research is still not known. To address such gap, this article offers a descriptive bibliometric study of chatbot research in education, aiming at presenting bibliometric analysis on articles on chatbots in education that were published in journals indexed in the Web of Science (WOS) database specifically Social Science Citation Index (SSCI) and Science Citation Index Expanded (SCIE) between 2016 and 2023. Descriptive bibliometric analysis was used to examine the data gathered from the chosen publications. including the annual number of articles and citations, the most productive author, countries with the highest publication output, productive affiliations, funding organizations, and publication sources. The bulk of the articles on chatbots in education, according to our dataset, were published between 2016 and 2023. The United States of America tops the list of countries regarding research productivity. The United Kingdom and China were ranked as most second and third productive countries, in terms of publication outputs. “Luke Kutszik Fryer emerged as the most productive author in this research domain in terms of the number of publications.” The University of Hong Kong had the highest number of publications among affiliations, indicating their significant contribution to the field. Additionally, the journal “Computers in Human Behavior” stood out with the highest number of publications per year, highlighting its relevance in publishing research on chatbots in education. This research offers valuable insights and a roadmap for prospective researchers, pinpointing critical areas where success can be attained in the study of chatbots in education.

Introduction: Chatbots are increasingly utilized in education, offering real-time, personalized communication. While research has explored technical aspects of chatbots, user experience remains under-investigated. This study examines a model for evaluating user experience and satisfaction with chatbots in higher education. Methodology: A four-factor model (information quality, system quality, chatbot experience, user satisfaction) was proposed based on prior research. An alternative two-factor model emerged through exploratory factor analysis, focusing on “Chatbot Response Quality” and “User Experience and Satisfaction with the Chatbot.” Surveys were distributed to students and faculty at a university in Ecuador to collect data. Confirmatory factor analysis validated both models. Results: The two-factor model explained a significantly greater proportion of the data’s variance (55.2%) compared to the four-factor model (46.4%). Conclusion: This study suggests that a simpler model focusing on chatbot response quality and user experience is more effective for evaluating chatbots in education. Future research can explore methods to optimize these factors and improve the learning experience for students.

This article aims to measure and identify the factors influencing the decision to use Chatbot in e-banking services for GenZ customers in Vietnam through 292 customers. Testing methods: Cronbach’s Alpha trust factor, EFA discovery factor analysis, and regression analysis have shown that 07 factors directly affect GenZ’s decision to use Chatbot. Those factors include (1) Customer attitude; (2) Useful perception; (3) Perception of ease of use; (4) Behavioral control perception; (5) Risk perception; (6) Subjective norms and (7) Trust. On that basis, the article has set out management implications for Vietnamese commercial banks to approach and increase the decision of customers aged 18–24 years in Vietnam.

The integration of chatbots in the financial sector has significantly improved customer service processes, providing efficient solutions for query management and problem resolution. These automated systems have proven to be valuable tools in enhancing operational efficiency and customer satisfaction in financial institutions. This study aims to conduct a systematic literature review on the impact of chatbots in customer service within the financial sector. A review of 61 relevant publications from 2018 to 2024 was conducted. Articles were selected from databases such as Scopus, IEEE Xplore, ARDI, Web of Science, and ProQuest. The findings highlight that efficiency and customer satisfaction are central to the perception of service quality, aligning with the automation of the user experience. The bibliometric analysis reveals a predominance of publications from countries such as India, Germany, and Australia, underscoring the academic and practical relevance of the topic. Additionally, essential thematic terms such as “artificial intelligence” and “advanced automation” were identified, reflecting technological evolution in this field. This study provides significant insights for future theoretical, practical, and managerial developments, offering a framework to optimize chatbot implementation in highly regulated environments.

Artificial intelligence chatbots can be used to conduct research effectively and efficiently in the fifth industrial revolution. Artificial intelligence chatbots are software applications that utilize artificial intelligence technologies to assist researchers in various aspects of the research process. These chatbots are specifically designed to understand researchers’ inquiries, provide relevant information, and perform tasks related to data collection, analysis, literature review, collaboration, and more. The purpose of this study is to investigate the use of artificial intelligence chatbots for conducting research in the fifth industrial revolution. This qualitative study adopts content analysis as its research methodology, which is grounded in literature review incorporating insights from the researchers’ experiences with utilizing artificial intelligence. The findings reveal that researchers can use artificial intelligence chatbots to produce quality research. Researchers are exposed to various types of artificial intelligence chatbots that can be used to conduct research. Examples are information chatbots, question and answer chatbots, survey chatbots, conversational agents, peer review chatbots, personalised learning chatbots and language translation chatbots. Artificial intelligence chatbots can be used to perform functions such as literature review, data collection, writing assistance and peer review assistance. However, artificial intelligence chatbots can be biased, lack data privacy and security, limited in creativity and critical thinking. Researchers must be transparent and take in consideration issues of informed content and data privacy and security when using artificial intelligence chatbots. The study recommends a framework on artificial intelligence chatbots researchers can use to conduct research in the fifth industrial revolution.