Water splitting has been one of the potential techniques as a clean and renewable energy resource for the fulfillment of world energy demands. One of the major aspects of this procedure is the exploitation of efficient and inexpensive electrocatalysts due to the fact that the water oxidation procedure is accompanied by a delayed reaction. In this research, ZnO-CoFe₂O₄ nanostructure was successfully synthesized via the green method and green resources from cardamom seeds and ginger peels for oxygen evolution reaction (OER). The modified Glassy carbon electrode (GCE) with ZnO-CoFe₂O₄ is effective for the electrochemical water oxidation interaction since it has sufficient electrical strength and excellent catalytic performance. The creation of rice-like and small granular structures of ZnO-CoFe₂O₄ nano-catalysts was confirmed by characterization methods such as XRD, FESEM, EDS and MAP. According to the achieved results, in the electrolysis of water, with in-cell voltage of 1.40 V and 50 mA cm^–2 for current density in a 0.1 M KOH electrolyte and OER only has 170 mV overpotentials.

Green cosmetics made from organic ingredients are becoming increasingly popular due to their environmentally friendly nature. However, research on consumer behavior towards green cosmetics is rare, especially in developing countries like Pakistan. Previous studies have primarily focused on female consumers, and little is known about the behavior of male consumers. Therefore, this research aims to investigate the behavior of both male and female consumers towards green cosmetic products and analyze the factors that affect their purchase behavior. This study employs a quantitative approach with deductive reasoning and collects data through a questionnaire from major cities in Pakistan. The study finds that eco-awareness, social influence, price-quality instructions, health consciousness, and the need for uniqueness significantly influence consumer purchase behavior when buying green cosmetics. Interestingly, price sensitivity does not significantly affect consumer purchase behavior as consumers are willing to pay for high-quality green cosmetics. Based on the findings, the study recommends promoting eco-awareness and health consciousness among consumers through educational campaigns and workshops launched by the government and the private sector. Future research can explore factors such as age, gender, and specific generations like millennials and Generation Z, as well as packaging, branding, and product design to promote environmentally friendly and health-conscious products. Additionally, comparative studies between countries can identify universal and region-specific factors, and examining the overall impact of green cosmetic products on the environment can highlight areas for improvement in sustainability.

Bagasse fiber from sugarcane waste is used with epoxy resin to make natural composites. The raw fibers are treated chemically to improve compatibility and adherence with the epoxy polymer. It’s anticipated that epoxy resin matrix composites reinforced with bagasse particles would work as a trustworthy replacement for conventional materials utilized in the building and automobile sectors. The amount and distribution of reinforcing particles inside the matrix are two factors that impact the composite’s strength. Furthermore, the precise proportion of reinforcing elements—roughly 20–30 weight percent—into the matrix plays a critical role in providing a noticeable boost in improving the properties of the composites. This research investigates the impact of reinforcing alkali-treated bagasse and untreated bagasse powder into an epoxy matrix on aspects of mechanical and morphological characteristics. The hand layup technique is used to create alkali-treated bagasse and untreated bagasse powder-reinforced epoxy composites. Composites are designed with six levels of reinforcement weight percentages (5%, 10%, 15%, 20%, 25%, and 30%). Microstructural analysis was performed using SEM and optical microscopes to assess the cohesion and dispersion of the reinforcing particles throughout the hybrid composites’ matrix phase. With reinforcement loading up to 20 wt%, the tensile strength, impact strength, and toughness of epoxy-alkali-treated bagasse and untreated bagasse powder-reinforced composites increased. In contrast, treated bagasse epoxy composites were superior to untreated epoxy composites in terms of efficacy. The results indicate that 20 wt% alkali bagasse powder provides better mechanical properties than other combinations.

Eco-friendly digital marketing strategies are crucial for Jordanian companies that want to meet environmental standards. This covers eco-friendly pricing, goods, and online cooperation. In contrast, customer concern and action are not connected, requiring true green marketing tactics. Jordan’s “Go Green” programme and the EU-EBRD’s Green Financing Facility show that sustainability boosts digital marketing. Eco-friendly branding goes beyond sustainable goods and strategic collaborations to support green causes. Consumer awareness is rising globally, especially in Asia-Pacific. Eco-friendly methods are being used to improve sustainability, employee wellbeing, and operational effectiveness. Email, social media, content, influencers, and SEO are effective digital marketing methods that increase customer involvement and reduce environmental impact. The environmental efforts of Patagonia, IKEA, Tesla, and Google are notable in Jordan. Jordanian economic modernization relies on sectoral strategies that integrate sustainability and diversity. The government is making headway in green projects, notably in energy, to meet Agenda 2030 and the Sustainable Development Goals. Environmentally responsible firms use content development, social media, and influencer marketing to create real stories and engage communities. Content marketing requires understanding the target audience, creating instructional resources, and effective distribution. Influencer marketing boosts brand awareness and engagement. Jordan suffers from resource limitations and the need for ongoing education, yet urbanisation and cultural growth are promising. Investments and government projects in green initiatives are enabling this change. Jordanians are increasingly buying eco-friendly items, which affects brand loyalty. Eco-friendly branding boosts customer views and brand awareness in Jordan, emphasising the significance of environmental responsibility in business.

This study examines the interplay between eco-friendly behaviour (Eco-FB) at multiple systemic levels, addressing the complexity beyond the scope of single-level models. We propose a comprehensive model incorporating traditional individual, organizational, and relational level concepts and a situational construct exemplified by Bali Island Recognition. This model was tested in Bali Island’s tourism firms through online and offline surveys of 500 tourism-related employees and their gateway communities across Bali Island. The research investigates the differences in pro-environmental conduct between two destinations’ social accountability (DSA) groups categorized as high and low DSA clusters. It further explores how ecological value, green intelligence, DSA, and sustainable travel affect public and private Eco-FB. The findings indicate that green intelligence has a strong positive connection with Eco-FB, and high DSA significantly impacts eco-friendly behaviour. This research enhances our understanding of Eco-FB by presenting a multilevel model incorporating the Bali Island factor, revealing distinctive impact mechanisms for both public and private Eco-FB.