This investigation derives formulas to predict the mixed convective surface conductance of a flat isotropic surface roughness having a convex perimeter in a Newtonian fluid with a steady forced flow in the plane of that roughness. Heat transfer measurements of a 30.5 cm square rough plate with forced air velocities between 0.1 m/s and 2.5 m/s were made by the present apparatus in two inclined and all five orthogonal orientations. The present work’s formulas are compared with 104 measurements in twelve data-sets. The twelve data-sets have root-mean-square relative error (RMSRE) values between 1.3% and 4% relative to the present theory. The present work’sformulas are also compared with 78 measurements in 28 data-sets on five vertical rough surfaces in horizontal flow from prior work. The five stucco data-sets have RMSRE values between 2.5% and 6.5%; the other data-sets have RMSRE values between 0.2% and 5%.