Electoral contestation in recent Indonesian election periods is faced with the challenge of polarization linked to identity politics, where initially assigned identity is leveraged as tools for political competition. This is a qualitative research, using interviews, observations, and direct group discussion methods to collect data from five different regions in Indonesia. The research focused on the presence of governing regulations and how they develop in complex dynamics. The results showed that identity politics was prevalent in all regions due to mobilization through identity manipulation to gain electoral political advantage. Furthermore, electoral characteristics showed a growing tendency toward polarization, primarily in terms of religion and ethnicity, with some issues related to regionalism, gender, religious affiliations, and family history networks. It was also found that weak regulations on identity manipulation led to increasing permissiveness among political actors, the state, and voters. This made identity issues become natural electoral problems, despite weakening the developing democracy in Indonesia. In this context, future contests in Indonesia are expected to consistently intensify identity politics, with the lack of regulations, permissiveness, and social media serving as the main driving factors.

This research explores the role of social media in the political construction of identity, analyzing how these platforms mediate the expression and formation of individual and group political identities. The focus is on how social media changes the dynamics of communication and social interaction, facilitating the formation of “echo chambers” and increasing political polarization. Additionally, this study highlights challenges such as disinformation and the implications of social media for the health of democracy. As a researcher, I aim to highlight the broader implications of using social media in identity politics. By analyzing the impact of social media on political dynamics in Indonesia, this study reveals how social media influences public perception and political decisions. This study identifies how social media can be used as a tool to mobilize political support, but also how these platforms can spread disinformation and reinforce political polarization. Based on these concerns, researchers have not yet found research results that examine how social media specifically impacts the construction of political identity. This research aims to highlight how social media not only acts as a communication tool but also as a medium that influences the way individuals view and express their political identity. Through a qualitative approach, this study provides new insights into the impact of social media in contemporary political dynamics and the importance of digital literacy in addressing issues of identity politics in the digital era.