How can social enterprises implement Total Quality Management (TQM) to tackle urgent social issues within their organizational framework while also ensuring their continued viability? To address this question, this study aims to explore the organizational approach to the adoption and implementation of TQM practices and their efficacy in mitigating pressing social challenges and maintaining financial sustainability. It adopts a qualitative multiple-case research design involving 3 social enterprises to explore the research phenomenon. Following qualitative research analysis process using NVivo, our findings highlight a prevalent, short-term outlook in managing TQM, hindering the full potential of TQM to achieve both social impact and organizational sustainability. More specifically, they expose a significant dissonance within the case organizations’ TQM implementations: the contrast between the current state, indicative of what it is, and the ideal state, indicative of what it should be. Altogether, the study advocates leveraging TQM for long-term excellence and alignment in social enterprises (as opposed to short-term mediocrity and disarray), thereby facilitating the achievement of both social impact and financial sustainability.