Modern libraries’ functions are shifting to the direction of improving the quality of reading promotion, and it is of great significance to promote the construction of reading promotion in college libraries based on the needs of student users. From the perspective of analyzing the elements of student user demand in colleges and universities, the necessity of student user participation in reading promotion in college libraries is explained. To address the problems of low participation and poor effect of student users in the reading promotion model of college libraries, and to combine the psychological characteristics and developmental needs of student users in reading promotion activities, we try to build a diversified reading promotion model. The main measures of this model include: doing a good job of researching the reading needs of student users, strengthening the publicity and training of student users, establishing a sound system of reading promotion in college libraries, and improving the intelligence of reading promotion in college libraries.

This paper mainly focuses on the practice of reading promotion and innovation in higher vocational college library. Firstly, the importance of reading promotion in higher vocational colleges is expounded. Then, this paper analyzes the problems existing in reading promotion in higher vocational college libraries, including insufficient reading resources, insufficient reading space and low student partici_x005fpation. Finally, this paper puts forward the innovative practice strategy of reading promotion in higher vocational colleges library, including enriching reading resources, improving reading space and planning diversified reading activities. These innovative practices will help higher vocational college libraries to better meet the reading needs of students and the society, and promote lifelong learning and knowledge inheritance.