Over the past decade, the integration of technology, particularly gamification, has initiated a substantial transformation within the field of education. However, educators frequently confront the challenge of identifying suitable competitive game-based learning platforms amidst the growing emphasis on cultivating creativity within the classroom and effectively integrating technology into pedagogical practices. The current study examines students and faculty continuous intention to use gamification in higher education. The data was collected through an online survey with a sample size of 763 Pakistani respondents from various universities around Pakistan. The structural equation modeling was used to analyze the data and to investigate how continuous intention to use gamification is influenced by, extended TAM model with inclusion of variables such as task technology fit, social influence, social recognition and hedonic motivation. The results have shown that task technology has no significant influence on perceived usefulness (PU) where as it has a significant influence on perceived ease of use (PEOU). Social influence (SI) indicates no significant influence on perceived ease of use. Social recognition (SR) indicates positive influence on perceived usefulness, perceived ease of use, and continuous intention. The dimensional analysis indicated that perceived ease of use has insignificant influence on perceived usefulness. Both PEOU and PU exhibit positive influence on attitude. Hedonic motivation (HM) and attitude were observed to have a positive influence on continuous intention (CI). Moreover, gamification is found to efficiently and effectively achieve meaningful goals by tapping intrinsic motivation of the users through engaging them in playful experiences.

In recent years, the environment in the manufacturing industry has become strongly competitive, which is why companies have found it necessary to constantly adjust their strategies and take actions aimed at improving their performance and competitiveness in a sustainable way to grow and remain in the market. Therefore, this paper aims to present an analysis to explain the current situation in the manufacturing industry in Aguascalientes, Mexico, by means of a survey in which product eco-innovation (PEI), process eco-innovation (PrEI) and organizational eco-innovation (OEI) and its effect on environmental performance (EP) and sustainable competitive performance (SCP) were measured. The results show that (EP) is positively and significantly influenced by (PEI) and (PrEI), while no significant influence is found for (OE). Furthermore, it is confirmed that environmental performance positively and significantly influences (SCP). The findings obtained from this study point to the relevance of promoting eco-innovation activities in the manufacturing sector, as this will ensure sustainable competitiveness.