The objective of the study was to analyze green marketing in the promotion of environmentally responsible and sustainable practices in the development of resilient infrastructure in Peru. The methodology used was qualitative and interpretative, the documentary design based on the systematic review of scientific literature. The PRISMA model was applied for the selection of units of analysis, resulting in 36 articles out of an initial total of 950. Content analysis was used to examine the documents, following a detailed procedure that included the use of Grounded Theory to categorize and analyze the data. The results highlighted the importance of integrating green marketing and sustainable practices into resilient infrastructure planning and development. Key strategies were identified that include promoting environmental responsibility, adopting sustainable technologies in construction, and implementing policies that foster urban resilience and sustainability. The findings highlight the adoption of a comprehensive approach that combines green marketing with resilient infrastructure planning and development to address environmental challenges and promote sustainable development in Peru.

The transition to sustainable agricultural practices is critical in the face of escalating climate challenges. Despite significant advances, the integration of green technologies within agribusiness remains underexplored. This study undertakes a comprehensive bibliometric analysis, utilizing data from the Web of Science Core Collection (1990–2023), to elucidate the integration of green technologies within agribusiness strategies. The research highlights key trends, influential authors, prominent journals, and significant thematic clusters, including biogas, biochar, biotech remediation, sustainable agriculture transition, low-carbon agriculture, and green strategies. By employing R, Bibliometrix, and VOSviewer, the study provides a nuanced understanding of the research landscape, emphasizing the critical role of strategic planning, policy frameworks, technological innovation, and interdisciplinary approaches in promoting sustainable agricultural development. The findings underscore the growing scholarly interest in sustainable practices, driven by global initiatives such as the UN’s 2030 Agenda and the Paris Agreement. This study contributes to the literature by offering qualitative insights and policy implications, highlighting the necessity for a holistic integration of green technologies to enhance the environmental and economic viability of agribusinesses.