China’s excellent culture will condense the spirit and wisdom of ancient people. In recent years, the country has attached great importance to the inheritance and development of traditional Chinese culture, and it will also determine the construction of a cultural power. In the context of the new era, universities will cultivate talents in the new era, undertake the fundamental task of cultivating morality and tal_x005fents, and inherit and innovate culture. The ideas and spirit contained in excellent culture will also provide rich educational resources for the construction of campus culture. As a key focus of campus cultural dissemination, university student associations should focus on strengthening the education of traditional culture, so that students can have a comprehensive understanding of Chinese culture, consciously strengthen their own ideals and beliefs, and actively promote and inherit China’s excellent culture. Based on this, this article mainly provides a brief description of the characteristics and functions of university student associations, analyzes the important role of university student associations in inheriting traditional culture, and finally deeply analyzes the development path of university student associations in inheriting traditional culture, in order to enhance the ability of university student associations to inherit traditional culture.

From an overall perspective, ideological and political education for college students aims to improve their ideological and po_x005flitical level and moral cultivation, to realize the fundamental task of establishing moral education, and to cultivate new men of the times for the construction of the new era. The excellent traditional Chinese culture can empower the ideological and political education in colleges and universities, and its integration into ideological and political education is conducive to cultivating college students’ correct outlook on the world, society and morality, promoting the excellent traditional Chinese culture and boosting the reform of ideological and political education in colleges and universities. However, at present, there are problems such as insufficient knowledge of college teachers, single teaching method and superficial integration, therefore, we should be based on the reality, promote the reform of integration path and method, build a quality campus culture, strengthen the role of teachers’ moral exemplary leadership, and integrate the excellent traditional Chinese culture into the classroom teaching, and implement the curriculum of ideological and political education.

Classical Chinese is not only the crystallization of ancient wisdom, but also an important carrier to cultivate students’ emotions and enrich their cultural connotation. Classical Chinese teaching plays an important role in middle school Chinese teaching, but the separation of “speech” and “text” is a common problem in the actual teaching. The phenomenon of emphasizing “speech” and neglecting “text” is particularly prominent. It is urgent to change the teaching method of classical Chinese. Therefore, the majority of Chinese educators need to clear the fog of understanding of classical Chinese teaching, correctly deal with the relationship between “speech” and “text”, and carry out the teaching of classical Chinese in middle school under the idea of “attaching equal importance to language and text”.

The proliferation of short video platforms in recent times has ushered in a proliferation of self-media accounts, with Li Ziqi’s channel standing out prominently. Her series depicting idyllic rural life in China swiftly garnered international acclaim on global video platforms, earning high accolades from esteemed institutions such as CCTV for the superior quality of her content. By harnessing the immediacy of video, Li Ziqi pioneers a novel avenue for audiences worldwide to immerse themselves in Chinese traditional culture. This paper delves into three salient facets of this cultural heritage as embodied in her productions: traditional attire, craftsmanship, and culinary arts. Subsequently, the paper combs out insights and lessons her approach offers for practitioners and scholars in the realm of cross-cultural communication, underscoring the potential of visual storytelling in transcending cultural boundaries.