Amidst China’s burgeoning population and rapid technological strides, this study explores how elderly citizens navigate and embrace electronic governance (e-governance) platforms. Addressing a crucial gap in knowledge, we delve into their limited digital fluency and its impact on e-governance adoption. Our meticulously crafted online survey, distributed via WeChat across significant cities (Beijing, Shanghai, Tianjin, Changsha), yielded 396 responses (384 analyzable). Utilizing Structural Equation Modeling (SEM), we unearthed key influencers of subjective norms, including perceived ease and usefulness, trust, supportive conditions, and past tech exposure. These norms, in turn, positively shape attitudes. Crucially, educational background emerges as a moderator, amplifying the positive link between attitudes and e-governance engagement intent. This underscores the necessity of an inclusive, customized e-governance approach, offering valuable policy insights and advocating for holistic solutions for older adults. Our research yields empirical and theoretical contributions, paving the way for actionable Social Sustainability Marketing Technologies in China, particularly championing digital inclusivity for seniors.

As an important component of socialist culture with Chinese characteristics, excellent traditional culture is not only the "cradle" of cultural origin, but also the foundation of advanced socialist culture and ideological and political guidance for students. It is an indispensable part of socialist education. With the advent of the Internet era, it not only poses challenges to the ideological and political education of college students, but also provides opportunities for development. In the new era, by means of new ideas and new methods, integrating fine traditional culture into the course of "Chinese Traditional Flower Arrangement Art" can not only promote the effectiveness and attractiveness of the Chinese traditional flower arrangement art course, but also promote the students' ideological level and recognition of excellent traditional culture, and help students improve their cultural awareness and national self-confidence. Based on this, this article explores the strategy research of integrating cultural confidence into the course of "Traditional Chinese Flower Arrangement Art".

This paper aims to explore how to build a sustainable peace and development model for China’s peacekeeping efforts through the application of data-driven methods from UN Global Pulse. UN Global Pulse is a United Nations agency dedicated to using big data and artificial intelligence technologies to address global challenges. In this paper, we will introduce the working principles of UN Global Pulse and its application in the fields of peacekeeping and development. Then, we will discuss the current situation of China’s participation in peacekeeping operations and how data-driven methods can help China play a greater role in peacekeeping tasks. Finally, we will propose a sustainable peace and development model that combines data-driven methods with the advantages of China’s peacekeeping efforts to achieve long-term peace and development goals.