With the popularity of smartphones, consumers’ daily lives and consumption patterns have been changed by using multi-functional apps. Convenience store operators have developed membership apps as a platform to promote their brands to consumers to create the benefits of “membership economy”. This study examined consumer behavior towards convenience store membership apps using UTAUT2. Consumers who have installed the convenience store membership apps were recruited as the target population. SPSS 23.0 was used to conduct item analysis and reliability analysis in the pretest questionnaires. The formal questionnaires were distributed online by convenience sampling method, with 375 valid questionnaires collected. Smart PLS 3.0 was conducted by analyzing the confirmatory factor analysis and structural equation model analysis. The results of the study, “performance expectancy”, “social influence”, “price value” and “habit” of convenience store member app users showed positive and significant effects on “behavioral intention”. “Facilitating conditions”, “habit” and “behavioral intention” have positive and significant effects on “actual use behavior”. “Gender” affects “habit” to have a significant moderating effect on “use behavior”. “Use experience” affects “habit” to have a significant moderating effect on “behavioral intention”. Based on the study results, the further suggestions of marketing management implications and feasible recommendations are proposed for convenience store operators to refer to in the implementation of membership app marketing management.

Abrupt changes in environmental temperature, wind and humidity can lead to great threats to human life safety. The Gansu marathon disaster of China highlights the importance of early warning of hypothermia from extremely low apparent temperature (AT). Here a deep convolutional neural network model together with a statistical downscaling framework is developed to forecast environmental factors for 1 to 12 h in advance to evaluate the effectiveness of deep learning for AT prediction at 1 km resolution. The experiments use data for temperature, wind speed and relative humidity in ERA-5 and the results show that the developed deep learning model can predict the upcoming extreme low temperature AT event in the Gansu marathon region several hours in advance with better accuracy than climatological and persistence forecasting methods. The hypothermia time estimated by the deep learning method with a heat loss model agrees well with the observed estimation at 3-hour lead. Therefore, the developed deep learning forecasting method is effective for short-term AT prediction and hypothermia warnings at local areas.

The silver nanoparticles (AgNPs) exhibit unique and tunable plasmonic properties. The size and shape of these particles can manipulate their localized surface plasmon resonance (LSPR) property and their response to the local environment. The LSPR property of nanoparticles is exploited by their optical, chemical, and biological sensing. This is an interdisciplinary area that involves chemistry, biology, and materials science. In this paper, a polymer system is used with the optimization technique of blending two polymers. The two polymer composites polystyrene/poly (4-vinylpyridine) (PS/P4VP) (50:50) and (75:25) were used as found suitable by their previous morphological studies. The results of 50, 95, and 50, 150 nm thicknesses of silver nanoparticles deposited on PS/P4VP (50:50) and (75:25) were explored to observe their optical sensitivity. The nature of the polymer composite embedded with silver nanoparticles affects the size of the nanoparticle and its distribution in the matrix. The polymer composites used are found to have a uniform distribution of nanoparticles of various sizes. The optical properties of Ag nanoparticles embedded in suitable polymer composites for the development of the latest plasmonic applications, owing to their unique properties, were explored. The sensing capability of a particular polymer composite is found to depend on the size of the nanoparticle embedded in it. The optimum result has been found for silver nanoparticles of 150 nm thickness deposited on PS/P4VP (75:25).

Current study examines the intervening role of team creativity for the relationship of four kinds of KM practice with innovation and the moderating effect of proactiveness in IT companies based on a Knowledge-Based View (KBV). Data was collected from 316 employees of IT companies who engage in software development in teams with the help of a simple random sampling method. Results indicate that KM practices have a positive impact on innovation. Also, team creativity plays mediating role in the relation of two KM practices i.e., knowledge sharing and knowledge application with innovation. Whereas proactiveness plays a positive moderating role in the relation of knowledge application and knowledge generation with innovation. Moreover, it plays a negative moderating role in relation of Knowledge sharing with innovation. This research adds to the body of literature by suggesting a framework of knowledge diffusion, knowledge storage, knowledge generation, knowledge application, team creativity, proactiveness, and innovation in a single model. This research also adds to the body of literature by proposing the intervening role of team creativity in the relationships of knowledge diffusion, knowledge storage, knowledge generation, and knowledge application, with innovation. The results of this research help the managers to use the team creativity concept to intervene in relation of knowledge diffusion, knowledge storage, knowledge generation, and knowledge application, with innovation. The results of the current study also give valuable insights to managers into why they can use the proactiveness to moderate the relations of knowledge diffusion, knowledge storage, knowledge generation, and knowledge application, with innovation. Current study adds in the body of literature by proposing the entire manuscript on the basis of two theories i.e., Knowledge-Based View (KBV) builds on and expands the RBV.

Climate change is one of the most critical global challenges, driven primarily by the rapid increase in greenhouse gas concentrations. Carbon sequestration, the process by which ecosystems capture and store carbon, plays a key role in mitigating climate change. This study investigates the factors influencing carbon sequestration in subtropical planted forest ecosystems. Field data were collected from 100 randomly sampled plots of varying sizes (20 m² × 20 m² for trees, 5 m² × 5 m² for shrubs, and 1 m² × 1 m² for herbs) between February and April 2022. A total of 3,440 plants representing 36 species were recorded, with Prosopis juliflora and Prosopis cineraria as the dominant tree species and Desmostachya bipinnata as the dominant herb. Regression analysis, Pearson correlation, and structural equation modeling were performed using R software to explore relationships between carbon sequestration and various biotic and abiotic factors. Biotic factors such as diameter at breast height (DBH; R=0.94), tree height (R=0.83), and crown area (R=0.98) showed strong positive correlations with carbon sequestration. Abiotic factors like litter (R=0.37), humus depth (R=0.43), and electrical conductivity (E.C; R=0.11) also positively influenced carbon storage. Conversely, pH (R=-0.058), total dissolved solids (TDS; R=-0.067), organic matter (R=-0.1), and nitrogen (R=-0.096) negatively impacted carbon sequestration. The findings highlight that both biotic and abiotic factors significantly influence carbon sequestration in planted forests. To enhance carbon storage and mitigate climate change, efforts such as afforestation, reforestation, and conservation of subtropical forest ecosystems are essential.