Presented article takes a study done by researchers Davari & Strutton in the US in 2014 and replicated the same approach and methodology in evaluating how green marketing mix elements (product, price, promotion, place) influence brand associations, grand loyalty, perceived brand quality, and brand trust, in the context of retail chain stores in Czechia. The reason for this is the fact that the issue of reconciling pro-environmental beliefs of consumers with their real behavior is still topical. Businesses need to be careful with their green claims and focus on authentic green marketing in order to attract and retain the trust of environmentally conscious consumers in the long term. The research employs quantitative data analysis, drawing data from the survey, which was run online for five weeks and collected 4700 responses. The respondents are people who live in Czechia and have shopped in one of five stores at least during the last month. The reason for focusing on the Czechia is primarily the fact that green marketing is basically only on the rise here, while greenwashing still remains a significant problem. Six hypothesis were formulated, and linear regression analysis was used to test them. Key findings of the research revealed that green products and promotions positively influence brand associations and perceived brand quality, while green promotions significantly enhance brand loyalty and trust. Additionally, there was observed influence of consumers´ environmental concerns and consideration of future consequences significantly moderating the relationship between green marketing and brand equity. The findings provide insight for businesses to integrate green marketing strategies to increase brand trust, loyalty, and perceived quality while environmentally conscious consumers.

Energy shortages and environmental damage have become serious problems facing the society today. Biomass can be a renewable energy source, which large-scale development and utilization are of great significance to industry and social life. Biomass pyrolysis technology can achieve effective utilization of biomass energy. It is necessary to optimize the pyrolysis reaction technology and device for realize the industrialization and large-scale production of biomass energy.

This study aims to investigate the effectiveness of community involvement in waste management through participatory research. Its objective is to bridge the theoretical underpinnings of participatory research with its practical implementation, particularly within the realm of waste management. The review systematically analyzes global instances where community engagement has been incorporated into waste management initiatives. Its principal aim is to evaluate the efficacy of participatory strategies by scrutinizing methodologies and assessing outcomes. To achieve this, the study identified 74 studies that met rigorous criteria through meticulous search efforts, encompassing various geographical locations, cultural contexts, and waste management challenges. In examining the outcomes of participatory research in waste management, the study explores successful practices, shortcomings, and potential opportunities. Moving beyond theoretical discourse, it provides a detailed analysis of real-world applications across various settings. The evaluation not only highlights successful engagement strategies and indicators but also critically assesses challenges and opportunities. By conducting a comprehensive review of existing research, this study establishes a foundation for future studies, policy development, and the implementation of sustainable waste management practices through community engagement. The overarching goal is to derive meaningful insights that contribute to a more inclusive, effective, and globally sustainable approach to waste management. This study seeks to inform policymaking and guide future research initiatives, emphasizing the importance of community involvement in addressing the complexities of waste management on a global scale.