The importance of tourism to nations’ socioeconomic development cannot be overemphasised as it has proven to be a significant source of revenue for many countries globally. However, sub-Saharan nations like Nigeria have not tapped into the unlimited potential of tourism in their development drive, hence the continuous grappling with underdevelopment challenges. This study examines how tourism impacts socioeconomic growth in Nigeria, focusing on well-known tourist destinations in Lagos State, Nigeria. The study adopts quantitative and qualitative mixed-method research using survey questionnaires and in-depth interviews to elicit responses from visitors at the tourist centres and the tourists’ operations. Data were analysed using simple percentages of frequency distribution tables and thematic analysis. The Neo-liberal theory was adopted as a theoretical framework for the study. The findings highlight the need for better infrastructure, security measures, destination awareness, better housing, financial help, the development of a competent workforce, solid governmental policies, the conservation of cultural and natural assets, and encouragement of collaboration. Future studies may focus primarily on three areas: the evaluation of tourism’s economic impacts, the effectiveness of specific tourist development programs, and the role of tourism in community empowerment.

The growing attention paid to industrial tourism can be seen as one of the major trends in cultural tourism and marketing and has given currency to the proposition that customer experience of industrial tourism acts as a direct personal source of information about their perceptions of companies visited and is essential for customer relationship management of companies. This study applies the service theater theory and proposes a model to explore the structural relationships among theatrical elements of industrial tourism (including setting, performance, and actor), the dimensions of customer experience (enjoyment, learning, and escape), and customers’ behavior intentions. A survey of 500 industrial tourists in a transparent factory in the health food industry was conducted in Zhuhai, Guangdong, China. The results of structural equation modeling indicate that two theatrical factors (setting and performance) relate positively to all dimensions of customer experiences. In contrast, the theatrical factor “actor” only relates positively to the learning experience. Furthermore, all dimensions of customer experience, in turn, positively affect customers’ behavioral intentions. This study will be helpful for corporate managers and tourism organizers who aim to develop and implement marketing strategies based on the service theatre theory to improve their services.

The improper disposal of litter by tourists poses a significant threat to tourism destinations worldwide, including in Indonesia. To mitigate marine litter, promoting eco-friendly behavior (EFB) among tourists is essential. This study applies the extended Theory of Planned Behavior (TPB), which posits that an individual’s behavior is driven by their attitudes, subjective norms, and perceived behavioral control, to better understand the factors influencing eco-friendly behavioral intentions. In this research, ecological consciousness and ecological knowledge were added to the traditional TPB framework to gain deeper insights into tourist behavior. Data were collected through a structured questionnaire from 876 visitors to Lake Singkarak, Indonesia. The findings demonstrate that the inclusion of ecological consciousness and ecological knowledge significantly enhances the predictive power of the TPB model in explaining eco-friendly behavioral intentions. Based on these results, raising public awareness, improving government management, and enhancing the quality of lake attractions are recommended to encourage responsible tourism. These measures can reduce litter and conserve lake habitats, ultimately contributing to the sustainability of tourism in the region.