This study aims to explore the relationship between classroom anxiety and self-efficacy among Chinese Korean language learners and the impact of these variables on learning outcomes. Utilizing a quantitative research approach, the study conducted a questionnaire survey with 300 learners to assess their levels of Korean language learning classroom anxiety and self-efficacy. The questionnaire comprised two parts: one for assessing learning anxiety and the other for self-efficacy. Data were analyzed using descriptive statistical analysis, Pearson correlation coefficients, and multiple regression analysis. The results indicate a significant negative correlation between classroom anxiety and self-efficacy. That is, higher levels of classroom anxiety in Korean language learners correspond to lower levels of self-efficacy. Additionally, self-efficacy played a partial mediating role between classroom anxiety and learning outcomes. The study also found that teaching strategies offering positive feedback and encouragement can effectively reduce learners’ classroom anxiety and enhance their self-efficacy, thereby improving learning outcomes. This research is significant for understanding the psychological characteristics of Chinese Korean language learners and their impact on the learning process. The findings underscore the need to focus on learners’ psychological states in language teaching and provide strategies for teachers on how to improve teaching effectiveness by alleviating classroom anxiety and enhancing self-efficacy.

Resilient marketing in hotel enterprises is a research area that has not been systematically explored. This study is based on the 4Ps theory to conduct a systematic theoretical study of resilient marketing in hotel enterprises and promote the application of resilient marketing in hotel enterprises. Data were collected from Chinese hotel employees (n = 501) through an online survey. Data were analysed using SPSS and AMOS software. confirmatory factor analysis (CFA) combined with structural equation modelling (SEM) was used to explore hotel employees’ perceptions of resilient marketing in hotel companies. The findings suggest that the concept of resilient marketing, constructed through the four dimensions of resilient products, resilient prices, resilient price, and resilient promotions, is better able to help hotel enterprises withstand crises. This study contributes to understanding how Chinese hotel enterprises use the concept of resilient marketing to withstand crises, such as positively adapting to market changes, collaboratively responding to market competition, and resisting and reversing crises situation. It has important theoretical value and practical significance for constructing a theory of resilient marketing for hotel enterprises, promoting the practical development of resilient marketing for hotel enterprises.

Entrepreneurial self-efficacy has a predictive effect on entrepreneurial performance. The lithium-ion battery industry is the cornerstone of the emergency of the four emerging industries of “new energy”, “new materials”, “new technology” and “high-end manufacturing”. In the past, scholars have not considered the characteristics of entrepreneurs in their research on improving Chinese lithium-ion battery new venture growth. The personal characteristics of entrepreneurs have not received widespread attention from scholars. This article will start with the characteristics of entrepreneurs themselves and explore the path that entrepreneurs’ characteristics affect Chinese lithium battery new venture growth. This article builds a structural equation model to empirically analyze the relationship among variables. The data analysis results show that entrepreneurial self-efficacy significantly promotes the growth of new startups and entrepreneurial resilience plays a mediating role between the two. It cannot be concluded that entrepreneurial passion plays a positive moderation role between entrepreneurial self-efficacy and entrepreneurial resilience. Entrepreneurial passion also does not play a positive moderation effect between entrepreneurial self-efficacy and new venture growth. However, entrepreneurial passion plays a positive moderating role in the influence of entrepreneurial resilience on new venture growth. The findings of the study are beneficial for practitioners of Chinese lithium battery enterprises and will allow their strategies to promote sustainable new venture growth.