The Yangjiabu Kite Festival, originating over 2000 years ago in Shandong Province, China, stands as a testament to the enduring cultural heritage and artistic traditions of kite flying. This research explores the historical origins, cultural symbolism, festival format, community engagement, and international exposure of the Yangjiabu Kite Festival, shedding light on its evolution and impact over time. Findings reveal the festival’s deep roots in ancient Chinese traditions, its role as a platform for showcasing cultural diversity and craftsmanship, and its significance in promoting tourism, cultural exchange, and soft power projection for Shandong Province. Lessons learned from the Yangjiabu Kite Festival offer valuable insights for cross-cultural application, event management, cultural diplomacy, and community development. Suggestions for future research include comparative studies, longitudinal assessments, audience research, and policy analysis to further explore the dynamics and implications of cultural festivals in a global context. Overall, the research underscores the importance of cultural festivals as vehicles for cultural preservation, tourism promotion, and intercultural dialogue, fostering mutual understanding and appreciation across borders.
This study focuses on the effectiveness of systematic approaches to achieve business success, through integrated digital marketing strategies with the use of mobile applications. Focused on contemporary digital markets, the research highlights the transformative potential of these strategies about improving the quality of services and products, while promoting business sustainability. The objective of this research is to develop and evaluate a mobile application, designed to optimize customer orders within communities on the move. Through a mixed approach that includes semi-structured interviews with community members and digital marketing experts, along with quantitative surveys, assessed user perceptions and effectiveness of the app. The results indicate great acceptance and effectiveness of this digital tool, facilitating direct interactions, and improving accessibility to the service despite physical and digital limitations, reducing digital gaps and promoting economic empowerment among marginalized communities.
This paper presents a practical approach to empowering software entrepreneurship in Saudi Arabia through a unique course offered by the Software Engineering department at Prince Sultan University. The course, SE495 Emergent Topics in Software Engineering: Software Entrepreneurship, combines software engineering and entrepreneurship to equip students with the necessary skills to develop innovative software solutions that solve real-world problems. The course covers a range of topics, including platform development, market research, and pitching to investors, and features guest speakers from the industry. By the end of the course, students will have gained a deep understanding of the software development process and its intersection with entrepreneurship and will be able to develop a working prototype of a software solution that solves a real-world problem. The course’s practical approach ensures that students are well-prepared to navigate the complexities of the digital and software sectors and succeed in an ever-changing business landscape.
This study aims to compare investment in human capital, equality of gender education in Kuwait before and after adopting SDG 4 and SDG 5 in 2015. It also aims to assess the effect of women’s empowerment on economic growth. To achieve this objective, published data on the State of Kuwait were collected from the World Bank DataBank between 1992 and 2022 and from the Central Bank of Kuwait. The study employed autoregressive distributed lag (ARDL) to determine the impact of women’s empowerment on economic development. The analysis results revealed that the State of Kuwait provided high-quality education for both genders. The results also showed that women are more educated than men. However, this was not reflected in the role of women in the country’s politics, as their participation in parliament and government is still limited. Similarly, women’s participation in business and economic activities is still limited. Finally, the results of the ARDL test showed that women’s education and their political, business, and economic empowerment affect economic development in the short and long run.
Among contemporary computational techniques, Artificial Neural Network (ANN) and Adaptive Neuro-Fuzzy Inference System (ANFIS) are favoured because of their capacity to tackle non-linear modelling and complex stochastic datasets. Nondeterministic models involve some computational intricacies when deciphering real-life problems but always yield better outcomes. For the first time, this study utilized the ANN and ANFIS models for modelling power generation/electric power output (EPO) from databases generated in a combined cycle power plant (CCPP). The study presents a comparative study between ANNs and ANFIS to estimate the power output generation of a combined cycle power plant in Turkey. The inputs of the ANN and ANFIS models are ambient temperature (AT), ambient pressure (AP), relative humidity (RH), and exhaust vacuum (V), correlated with electric power output. Several models were developed to achieve the best architecture as the number of hidden neurons varied for the ANNs, while the training process was conducted for the ANFIS model. A comparison of the developed hybrid models was completed using statistical criteria such as the coefficient of determination (R2), mean average error (MAE), and average absolute deviation (AAD). The R2 of 0.945, MAE of 3.001%, and AAD of 3.722% for the ANN model were compared to those of R2 of 0.9499, MAE of 2.843% and AAD of 2.842% for the ANFIS model. Even though both ANN and ANFIS are relevant in estimating and predicting power production, the ANFIS model exhibits higher superiority compared to the ANN model in accurately estimating the EPO of the CCPP located in Turkey and its environment.
This study employed a qualitative approach to examine tertiary students’ perspectives on leveraging Social Studies in the fight against corruption in Ghana. A purposive sampling technique was used to select 21 students from a distance training institution. Some of the variables investigated were causes of corruption and the extent to which students perceived Social Studies as a potential force to combat corruption. The semi-structured interview guide was used to collect data from research participants while thematic analysis was adopted. Data from the study revealed that corruption in Ghana is caused by factors such as weak institutions, greed, poverty-related issues and cultural practices. The results also indicated that Social Studies could significantly help curb corruption. Beside Social Studies, other measures including strengthening institutions, meting out severe punishment to culprits and moral education can also reduce corruption. It was, therefore, recommended that the Ministry of Education through the Ghana Education Service should retool the Social Studies subject, and make it compulsory at all levels of education since it has the potential to reduce corruption.
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