Resilient marketing in hotel enterprises is a research area that has not been systematically explored. This study is based on the 4Ps theory to conduct a systematic theoretical study of resilient marketing in hotel enterprises and promote the application of resilient marketing in hotel enterprises. Data were collected from Chinese hotel employees (n = 501) through an online survey. Data were analysed using SPSS and AMOS software. confirmatory factor analysis (CFA) combined with structural equation modelling (SEM) was used to explore hotel employees’ perceptions of resilient marketing in hotel companies. The findings suggest that the concept of resilient marketing, constructed through the four dimensions of resilient products, resilient prices, resilient price, and resilient promotions, is better able to help hotel enterprises withstand crises. This study contributes to understanding how Chinese hotel enterprises use the concept of resilient marketing to withstand crises, such as positively adapting to market changes, collaboratively responding to market competition, and resisting and reversing crises situation. It has important theoretical value and practical significance for constructing a theory of resilient marketing for hotel enterprises, promoting the practical development of resilient marketing for hotel enterprises.
Small-scale businesses have long been recognized as an important part of economic development and integrating them with industrial parks is both recommended and necessary for long-term success. In line of this, the objective of this study was to investigate the role of IPs entrepreneurial ecosystem in boosting the capabilities of small businesses. Data were collected from 245 small manufacturing business owners via simple random sampling and analysed using multivariate regression analysis. Thus, the ability of small enterprises is positively impacted by the presence of a more robust and appropriate entrepreneurial ecosystem. Similarly, a firm’s resource capabilities are more impacted by the entrepreneurial ecosystem when there is a better link between academia and industry. Furthermore, entrepreneurial skills are found to play a mediating role between the entrepreneurial ecosystem and firms’ technological capabilities. Another finding revealed that managerial expertise significantly mediates entrepreneurial ecosystems and firms’ resource capabilities. This finding suggested that the policymakers, better to formulate policies that encourages small businesses to engage in the industrial parks which results in an inclusive firm’s performance.
The performance of Public Enterprises (PEs) in Namibia has been a long and contentious issue, clamored by continuous bailouts in the face of constant poor performance. The trend of financial bailouts to PEs in Namibia over the years has attracted increased attention into the dynamics of poor PE performance and their fiscal burden on the state. The Namibian government has taken active steps in cutting on PE bailouts and demanding improved performance or face closure. By looking at recent developments in the governance of PEs in Namibia, the purpose and objective of the current study is to analyze whether the current stance and trajectory of government decisions spells a post-honeymoon period in which poor performing PEs will ‘wither and survive or die’ if they do not improve their sustainability index by not relying on financial bailouts. This analysis is aided by the insights provided by the stakeholder, institutional and principal-agent theories. Through the qualitative research method, this study finds that the Namibian government has taken a new attitude and approach in which it will no longer blindly accept and tolerate the poor performance of PEs through continuous bailouts as seen in the past. PEs that are withering will now either survive (through reforms) or die (through liquidation or dissolution).
In the current context of China’s vigorous development of its high-speed rail (HSR) network to accelerate the realization of connectivity, which is the aim of the “Belt and Road” initiative, it is crucial to study how the specific opening of HSR enhances enterprise human capital investment efficiency. Using a multiple-time-point difference-in-differences (DID) regression model, we empirically study data from listed Chinese companies. An HSR opening can promote the efficiency of an enterprise’s human capital investment. We further explore the relationship between HSR and a company’s human capital investment, by considering the moderating effects of firm property rights and foreign shareholding. Our findings indicate that these factors can enhance the impact of HSR on the efficiency of firms’ investments in human capital. Finally, to ensure the reliability of our experimental findings, we employed a combination of propensity score matching and the DID methodology. The findings of this study offer empirical evidence that can inform enterprise management strategies and provide valuable insights for policymakers seeking to promote economic growth.
The management of Mediterranean mountains need to know whether or not the flora is adapted to respond to fire and, if so, through what mechanisms. Serpentine outcrops constitute particular ecosystems in the Mediterranean Basin, and plants need to make an additional adaptive effort. The objective of this study is to know the response to fire of the main members of the group of serpentine plants, which habit the Spanish Mediterranean ultramafic mountain, to help in their management. For this purpose, monitoring plots were established on a burned ultramafic outcrop, which was affected by fire in August 2012.They were located in the Mediterranean south of the Iberian Peninsula, Andalusia region. The dominant vegetation of this serpentine ecosystem had been studied previously to fire; it was a shrubland composed of endemic serpentinophytes (small shrubs and perennial herbs) included in Digitali laciniatae-Halimietum atriplicifolii plant association (Cisto-Lavanduletea class) in an opened pine forest. The post-fire response of the plants was studied in the stablished burned plots by field works through permanent 200 x 10 m transect methods, consisting on checking whether they were resprouters, seeders, both of them or if they showed no survival response. Additional information about fire related functional traits is provided for the studied taxa from other studies. Of the total of plants studied (23 taxa), 74% acted as resprouters, 30% as seeders, some of which also had the capacity to resprout (13%), and only 9% of the plants did not show any survival strategy. The presence of a resprouting burl was not high (17%), although serpentine small shrubs such as Bupleurum acutifolium and the generalist Teucrium haenseleri had this kind of organ. The herbaceous taxa Sanguisorba verrucosa, Galium boissieranum and Linum carratracense were seen to be resprouters and seeders. The serpentine obligated Ni-accumulator, Alyssum serpyllifolium subsp. malacitanum, did not show any survival strategy in the face of fire and therefore their populations need monitoring after fires. In the studied ecosystems no species had traits that would protect the aerial part of the plant against fire, although most of the species are capable of post-fire generation by below ground buds. Our results show that the ecosystem studied, composed of taxa with a high degree of endemism and some of them threatened, is predominantly adapted to survival after a fire, although their response capacity may be decreased by environmental factors.
In the process of seeking sustainable development, enterprises have chosen international business strategy. The purpose of this study is to examine the relationship between the degree of internationalization of Chinese listed firms and financial reporting quality, as well as whether audit committees can moderate the impact of enterprise internationalization on financial reporting quality. The empirical analysis results of Chinese listed manufacturing firms from 2014 to 2018 show that: the degree of corporate internationalization has a significant U-shaped relationship with earnings management. This new finding solves the problem that scholars have inconsistent views on the internationalization of enterprises and the quality of financial reporting. The study also found that audit committees with experience working in accounting firms can inhibit firm earnings management behavior in the early stage of internationalization; audit committees with experience working overseas can inhibit firm earnings management behavior in the later stage of internationalization; the higher the remuneration of audit committee experts, the more it can inhibit firm earnings management behavior in the early stage of internationalization. In the later stage of internationalization, the higher the remuneration of audit committee experts, it helps the earnings management behavior of firms. This provides new evidence on the functioning of the audit committee’s role; however, the independence of the audit committee and the proportion of financial experts do not have a significant effect on the inhibition of earnings management.
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