With the continuous deepening of quality education and new curriculum reform, the integration of production and education, as a brand new educational concept, has been paid more and more attention, especially in various colleges and universities, where the integration of production and education has played an extremely important guiding role. The new business professional group established based on the integration of production and education can not only further deepen the cooperation between schools and enterprises, but also deepen the cooperation between schools and enterprises. An integrated and sustainable development path can also be built to the greatest extent possible. Therefore, the article first of all, based on the integration of production and education to build a new business professional group of the significance of in-depth analysis; On this basis, the main measures for the construction of new business specialty group based on the integration of production and education are put forward.

This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.

Objectives: This study aims to examine the impact of Sun Tzu’s Art of War Five Virtues Leadership on innovation and the efficiency of the Chinese brand passenger vehicle industry, explore the role of innovation in enhancing industry efficiency, and propose strategies for leveraging the Five Virtues Leadership to improve operational performance and competitiveness in the sector. Methodology: A mixed research method using quantitative research (questionnaire survey) as the main method and qualitative research (in-depth interview) as the auxiliary method. Result: Quantitative and qualitative research results confirm the positive correlation between the Five Virtues Leadership, innovation, and the efficiency of Chinese brand passenger vehicle companies. And through effective data analysis, it explains the importance of the five virtues of leadership in traditional Chinese culture. Further understanding of the effectiveness and competitiveness of China’s passenger car brands, with leadership references. Conclusion: Five Virtues Leadership can foster a favorable environment for innovation, enhance time utilization, optimize resource allocation, and strengthen brand image. By developing and validating a measurement for Five Virtues Leadership, this study enhances the understanding of its role and significance in modern management, paving the way for future research.

Despite the proliferation of corporate social responsibility (CSR) studies, it is accruing academic interest since there still remains a lot to be further explored. The purpose of the study is to examine whether/how CSR perception affect employee/intern thriving at work and its mediator through perceived external prestige in the hospitality industry. Data from 501 hospitality industry employees and interns in China were collected using a quantitative survey consisting of 35 questions. Statistical findings showed that CSR perception and thriving at work were positively related. Additionally, perceived external prestige partially mediated the connection between CSR perception and thriving at work. Furthermore, the study found that hotel interns generally exhibited lower levels of CSR perception and thriving at work compared with frontline or managerial staff. The study underscores the importance of collaborative efforts between hotel practitioners and university educators to enhance CSR perception and promote thriving among hotel interns. By prioritizing the improvement of CSR perception and thriving at work, the hotel sector can potentially mitigate workforce shortages and reduce high turnover rates.

The sustainability of the creative industry through creative-based tourism in the Laweyan Tourism Village requires the support of a sustainable and inclusive development model for local communities. This research aims to present the design of a tourist village development model that applies the eco-cultural city concept as a Surakarta City Perspective through creative-based tourism towards creative industries. This research uses a qualitative approach with a descriptive exploratory method. Data collection techniques use interviews with key informants. Empirical observation using cultural mapping as identification of physical mapping of spatial layout, build ings and environment, as well as cultural landscapes for tangible and intangible cultural assets of the community in the local landscape in the Laweyan tourist village. Content analysis is applied as a research data analysis method. The research results provide an overview of the design of the creative-based tourism village development model towards a sustainable creative industry including aspects attraction, accessibility, amenities, and ancillary, and green tourism. Model design requires commitment and participation from the government and private sector in collaborating with sustainable tourist village development forums.

Weather is almost inevitable and plays an important role in determining the duration of construction projects. The construction industry ultimately thrives upon the physical input, put in by the labours. The majority of the construction projects are executed in the outdoor environment and hence face a high impact of weather conditions. This study therefore evaluated the influence of weather conditions on construction workers’ productivity in Jos, Plateau State and proceeded to make recommendations geared towards the improvement of construction workers’ productivity in Jos. The study was conducted through the direct observation method. Three hundred and ninety-six (396) works were purposively sampled in selected working sites. The outcome shows that during dry weather, there was considerably less significant productivity of manual excavation. In contrast, a large increase in blockwork and plasterwork productivity was observed with a percentage difference of 33%, 56.3% and 61%, respectively. On the other hand, during wet weather conditions, the labour productivity for manual excavation increases, whereas it decreases for block work and plasterwork with percentages difference of 58%, 40% and 47%, respectively. Besides, relative humidity and wind speed have no impact on labours’ productivity in dry and wet weather. Besides, the temperature has the most decisive impact on workers’ productivity. Moreover, wind speed and humidity have a lower influence on workers’ productivity. The construction industry stakeholder in Jos, Nigeria, would benefit from this study’s recommendations for reducing the influence of weather on the building sector. Besides, the output can be extended to other regions having similar characteristics.