The evolution of the internet has led to the emergence of social media (SM) platforms, offering dynamic environments for user interaction and content creation. Social media, characterized by user-generated content, has become integral to electronic communication, fostering higher engagement and interaction. This study aims to explore the utilization of SM marketing, particularly in Higher Education Institutions (HEIs), focusing on Széchenyi István University’s academic social network sites (SNS) as a case study to enhance student engagement and satisfaction. The primary objective of this study is to review recent academic literature on SM marketing, especially for HEI marketing, and investigate the potential of the University’s SNS platforms as a case study in increasing student engagement. First a systematic literature review was conducted using Scopus and Science Direct databases to analyze recent research in academic SM. Then the article examined the University’s website and SNS platforms using the Facepager program to collect and analyze posts’ content. The findings from the literature review and observation indicate the growing importance of SM in higher education marketing. The university’s use of various SM strategies, such as visual storytelling, multimedia content, blogs, and user-generated content, contributes to increased student engagement of the university’s values.
Among contemporary computational techniques, Artificial Neural Network (ANN) and Adaptive Neuro-Fuzzy Inference System (ANFIS) are favoured because of their capacity to tackle non-linear modelling and complex stochastic datasets. Nondeterministic models involve some computational intricacies when deciphering real-life problems but always yield better outcomes. For the first time, this study utilized the ANN and ANFIS models for modelling power generation/electric power output (EPO) from databases generated in a combined cycle power plant (CCPP). The study presents a comparative study between ANNs and ANFIS to estimate the power output generation of a combined cycle power plant in Turkey. The inputs of the ANN and ANFIS models are ambient temperature (AT), ambient pressure (AP), relative humidity (RH), and exhaust vacuum (V), correlated with electric power output. Several models were developed to achieve the best architecture as the number of hidden neurons varied for the ANNs, while the training process was conducted for the ANFIS model. A comparison of the developed hybrid models was completed using statistical criteria such as the coefficient of determination (R2), mean average error (MAE), and average absolute deviation (AAD). The R2 of 0.945, MAE of 3.001%, and AAD of 3.722% for the ANN model were compared to those of R2 of 0.9499, MAE of 2.843% and AAD of 2.842% for the ANFIS model. Even though both ANN and ANFIS are relevant in estimating and predicting power production, the ANFIS model exhibits higher superiority compared to the ANN model in accurately estimating the EPO of the CCPP located in Turkey and its environment.
Research on zakat has captured the attention of scholars since 1981, exhibiting an increasing trend in publications and citations. This trend presents an opportunity for the author to delve into zakat research. The primary aim of this study is to dissect 10 years of zakat research, spanning from 2013 to 2022, with a focus on evaluating past achievements, current research patterns, and potential future research directions. Utilising bibliometric analysis as the primary tool, this study has formulated seven research questions derived from the primary objective. Key findings indicate a consistent upward trajectory in both publication and citation rates over the past decade, with 2013 being a pivotal year. Notably, Malaysia, Indonesia, and Saudi Arabia emerged as the top three countries actively contributing to zakat research during this period. This study further outlines eight contemporary research trends, exploring various facets of zakat over the past decade. Additionally, this study identifies four prospective areas in zakat for future scholars to explore. This study’s outcomes offer three significant contributions: 1) signalling to scholars that zakat research continues to burgeon; 2) providing inspiration and ideas for current scholars; and 3) motivating future scholars to embark on research ventures in untapped areas within the realm of zakat.
A method for studying the resilience of energy and socio-ecological systems is considered; it integrates approaches developed at the International Institute of Applied Systems Analysis and the Melentyev Institute of Energy Systems (MESI) of the Siberian Branch of the Russian Academy of Sciences. The article discusses in detail the methods of using intelligent information technologies, in particular semantic technologies and knowledge engineering (cognitive probabilistic modeling), which the authors propose to use in assessing the risks of natural and man-made threats to the resilience of the energy sector and social and ecological systems. More attention is paid to the study and adaptation of the integral indicator of quality of life, which makes it possible to combine these interdisciplinary studies.
Purpose—In the business sector, reliable and timely data are crucial for business management to formulate a company’s strategy and enhance supply chain efficiency. The main goal of this study is to examine how strong brand strength affects shareholder value with a new Supplier Relationship Management System (SRMS) and to find the specific system qualities that are linked to SRMS adoption. This leads to higher brand strength and stronger shareholder value. Design/Methodology/Approach—This study employed a cross-sectional design with an explanatory survey as a deductive technique to form hypotheses. The primary method of data collection used a drop-off questionnaire that was self-administered to the UAE-based healthcare suppliers. Of the 787 questionnaires sent to the healthcare suppliers, 602 were usable, yielding a response rate of 76.5%. To analyze the data gathered, the study used Partial Least Squares Structural Equation modelling (PLS-SEM) and artificial neural network (ANN) techniques. Findings—The study’s data proved that SRMS adoption and brand strength positively affected and improved healthcare suppliers’ shareholder value. Additionally, it demonstrates that user satisfaction is the most significant predictor of SRMS adoption, while the results show that the mediating role of brand strength is the most significant predictor of shareholder value. The results demonstrated that internally derived constructs were better explained by the ANN technique than by the PLS-SEM approach. Originality/Value—This study demonstrates its practical value by offering decision-makers in the healthcare supplier industry a reference on what to avoid and what elements to take into account when creating plans and implementing strategies and policies.
Three-dimensionally cross-linked polymer nanocomposite networks coated nano sand light-weight proppants (LWPs) were successfully prepared via ball-milling the macro sand and subsequently modifying the resultant nano sand with sequential polymer nanocomposite coating. The modified nano sand proppants had good sphericity and roundness. Thermal analyses showed that the samples can withstand up to 411 ℃. Moreover, the proppant samples’ specific gravity (S.G.) was 1.02–1.10 g/cm3 with excellent water dispersibility. Therefore, cross-linked polymer nanocomposite networks coated nano sand particles can act as potential candidates as water-carrying proppants for hydraulic fracturing operations.
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