The bubble milk tea industry in Malaysia which was thought to have slowed down in the recent years since its first appearance in 2010 has made a comeback. At the point of conducting this research, there are almost 100 brands of bubble milk tea in Malaysia and it is not surprising that some of these shops are selling more than a thousand cups a day. However, there has been limited research conducted on factors influencing brand equity on bubble milk tea brands in Johor Bahru. This study is to investigate whether brand loyalty, perceived quality, brand awareness and brand association influence brand equity on bubble milk tea brands in Johor Bahru through distribution of online questionnaires. This study novelty is at the examining the factors influencing brand equity in the context of bubble milk tea in Johor Bahru, Malaysia. Data derived from responses of 400 respondents through sampling were analysed using SPSS v29. Hypotheses testing performed through simple linear regression revealed that brand loyalty, perceived quality, brand awareness and brand association have significant effect on brand equity of bubble milk tea brands in Johor Bahru, Malaysia. It was also demonstrated that perceived quality has the most significance influence on brand equity. Organizations in the bubble milk tea industries are able to benefit from these findings by prioritizing their marketing strategies to gain competitive edge over their competitors. With findings that perceived quality having the most significance influence, marketers with limited resources can narrow down their options and focus on this specific dimension to increase their brand value.

This paper discusses the concept of creating a new reality using the approaches of smart cities to develop eco-cities, in which the necessary balance between nature and progress can be maintained. The authors propose that the concept of smart cities should be used as a tool for the creation of eco-cities, and argue that the positive synergies between the two will be strongest if the smart concept acts as a tool for the creation of eco. The core elements of a smart eco-city are identified as smart sustainable use of resources, a smart sustainable healthy community, and a smart sustainable economy. The results of the article were the foundation for the development concept for Vision Bratislava 2050—the vision and strategy for the development of the capital of the Slovak Republic. The authors also discuss the challenges of transforming cities into smart eco-formats, including the need for digital resilience in the face of potential cataclysms. They suggest that this is a promising area for further research into the concept of smart eco-cities.

The main long-term goal of international communities is to achieve sustainable development. This issue is currently highly topical in most European Union (EU) countries due to the ongoing energy crisis. Building Integrated Photovoltaics (BIPV), which can be integrated into the building surface (roof or facade), thereby replacing conventional building materials, contributes significantly to achieving zero net energy buildings. However, fire safety is important when using BIPV as a structural system in buildings, and it is essential that the application of BIPV as building facades and roofs does not adversely affect the safety of the buildings, their occupants, or the responding firefighters. As multifunctional products, BIPV modules must meet fire safety requirements in the field of electrical engineering as well as in the construction industry. In terms of building regulations, the fire safety requirements of the BIPV must comply with national building regulations. Within this article, aspects and fire hazards associated with BIPV system installations will be defined, including proposals for installation and material requirements that can help meet fire safety.

The cars industry has undergone significant technological advancements, with data analytics and artificial intelligence (AI) reshaping its operations. This study aims to examine the revolutionary influence of artificial intelligence and data analytics on the cars sector, particularly in terms of supporting sustainable business practices and enhancing profitability. Technology-organization-environment model and the triple bottom line technique were both used in this study to estimate the influence of technological factors, organizational factors, and environmental factors on social, environmental (planet), and economic. The data for this research was collected through a structured questionnaire containing closed questions. A total of 327 participants responded to the questionnaire from different professionals in the cars sector. The study was conducted in the cars industry, where the problem of the study revolved around addressing artificial intelligence in its various aspects and how it can affect sustainable business practices and firms’ profitability. The study highlights that the cars industry sector can be transformed significantly by using AI and data analytics within the TOE framework and with a focus on triple bottom line (TBL) outputs. However, in order to fully benefit from these advantages, new technologies need to be implemented while maintaining moral and legal standards and continuously developing them. This approach has the potential to guide the cars industry towards a future that is environmentally friendly, economically feasible, and socially responsible. The paper’s primary contribution is to assist professionals in the industry in strategically utilizing Artificial Intelligence and data analytics to advance and transform the industry.