Short-form content has the potential for virality and broad sharing, allowing businesses to reach large audiences in a short period of time. This type of content has transformed traditional marketing approaches, capturing the attention and curiosity of Generation Z, thereby leading to the rise of digital marketing. As Generation Z is the next generation of consumers and their purchasing power increases as they enter the workforce, marketers need to understand the factors influencing their attitudes and purchase intentions. This study aims to explore the relationship between the growing presence of short-form advertising content in corporate marketing strategies and consumer behavioral intentions. To achieve this, the sub-characteristics of short-form content were categorized into expertise, ease of use, and entertainment value, while information reliability was set as a mediating variable. Data was collected through a survey of 256 adults residing in Busan and Gyeongnam, and analyzed using SPSS 28.0. The findings of the study revealed that most sub-characteristics of short-form content advertisements positively influenced both recommendation and purchase intentions. Additionally, information reliability was identified as a significant mediating factor between short-form content and consumer behavioral intentions. These results provide important insights for corporate marketers and advertising professionals, as they offer valuable guidance on how to influence consumer purchase intentions effectively.

This study examined socio-economic factors affecting Micro, Small, and Medium Enterprises (MSME) e-commerce adoption, focusing on gender, income, and education. Using the 2022 National Socio-Economic Survey (Susenas) data, a logistic regression model was employed to analyze key determinants of e-commerce utilization. Additionally, an online survey of 550 MSMEs across 29 provinces was conducted to assess the impact of digitalization on business performance. In comparison, an offline study of 42 MSMEs with low digital adoption provided insights into the barriers hindering digital transformation. A natural experiment was conducted to evaluate the effectiveness of behavioral interventions in promoting the adoption of e-payments and e-commerce. The main contribution of this study lies in integrating large-scale national survey data with experimental approaches to provide a deeper understanding of digital adoption among MSMEs. Unlike previous studies focusing solely on socio-economic determinants, this research incorporated a digital nudging experiment to examine how targeted incentives influenced e-commerce participation. The findings revealed that digital transformation significantly enhanced MSME performance, particularly in turnover, product volume, customer base, and worker productivity. Socio-economic factors such as gender, household head status, and social media access significantly influenced digital adoption decisions. Behavioral nudging proved effective in increasing MSME participation in e-commerce. Although this study was limited to Susenas 2022 data and survey responses, it bridges a critical research gap by linking socio-economic factors with behavioral interventions in MSME digitalization. The findings offer key insights for policymakers in formulating evidence-based strategies to drive MSME digital transformation and e-commerce growth in Indonesia.

A fresh interest has been accorded to metal iodides due to their fascinating physicochemical properties such as high ionic conductivity, variable optical properties, and high thermal stabilities in making micro and macro devices. Breakthroughs in cathodic preparation and metallization of metal iodides revealed new opportunities for using these compounds in various fields, especially in energy conversion and materials with luminescent and sensory properties. In energy storage metal iodides are being looked at due to their potential to enhance battery performance, in optoelectronics the property of the metal iodides is available to create efficient LEDs and solar cells. Further, their application in sensing devices, especially in environmental and medical monitoring has been quite mentioned due to their response towards environmental changes such as heat or light. Nevertheless, some challenges are still in question, including material stability, scale-up opportunities, and compatibility with other technologies. This work highlights the groundbreaking potential of metal iodide-based nanomaterials, emphasizing their transformative role in innovation and their promise for future advancements.

This study employs a transfer matrix, dynamic degree, stability index, and the PLUS model to analyze the spatiotemporal changes in forest land and their driving factors in Yibin City from 2000 to 2022. The results reveal the following: (1) The land use in Yibin City is predominantly characterized by cultivated land and forest land (accounting for over 95% of the total area). The area of cultivated land initially increased and then decreased, while forest land continued to decline and construction land expanded significantly. The rate of forest land loss has slowed (with the dynamic degree decreasing from −0.62% to −0.04%), and ecosystem stability has improved (the F-value increased from 2.27 to 2.9). The conversion of cultivated land to forest land is the primary driver of forest recovery, whereas the conversion of forest land to cultivated land is the main cause of reduction; (2) cultivated land is concentrated in the central and northeastern regions, while forest land is distributed in the western and southern mountainous areas. Construction land is predominantly located in urban areas and along transportation routes. Areas of forest land reduction are mainly found in the central and southern regions with rapid economic development, while areas of forest land increase are concentrated in high-altitude zones or key ecological protection areas. Stable forest land is distributed in the western and southern ecological conservation zones; (3) changes in forest land are primarily influenced by annual precipitation, elevation, and distance to rivers. Road accessibility and GDP have significant impacts, while slope, annual average temperature, and population density exert moderate influences. Distance to railways, aspect, and soil type have relatively minor effects. The findings of this study provide a scientific basis for the sustainable management of forest resources and ecological conservation in Yibin City.

This study examined the impact of aluminium doping on the structural, electrical, and magnetic properties of Li_(0.5)Co_(0.75)Al_xFe_(2−x)O₄ spinel ferrites (x =0.15 to 0.60). The samples were synthesised using the sol-gel auto-combustion technique, and they were examined using X-ray diffraction (XRD), scanning electron microscopy (SEM), Fourier-transform infrared spectroscopy (FTIR), dielectric measurements, and vibrating sample magnetometry (VSM). All samples possessed a single-phase cubic spinel structure with Fd-3m space group, according to XRD analyses. SEM images showed the creation of homogeneous particles with an average size of about 21 nm. All samples had spinel ferrite phases, confirmed from FTIR spectra. DC electrical conductivity studies showed that the conductivity increased with increasing aluminium content up to x = 0.45 before dropping at x = 0.60. The maximum saturation magnetization value was found at x = 0.45, according to VSM measurements, which demonstrated that the magnetic characteristics were strongly correlated with the amount of aluminium.

The tunable conduction of coumarin-based composites has attracted considerable attention in a wide range of applications due to their unique chemical structures and fascinating properties. The incorporation of graphene oxide (GO) further enhances coumarin properties, including strong fluorescence, reversible photodimerization, and good thermal stability, expanding their potential use in advanced technological applications. This review describes the developmental evolution from GO, GO-polymer, and coumarin-based polymer to the coumarin-GO composite, concerning their synthesis, characterization, unique properties, and wide applications. We especially highlight the outstanding progress in the synthesis and structural characteristics along with their physical and chemical properties. Therefore, understanding their structure-property relations is very important to acquire scientific and technological information for developing the advanced materials with interesting performance in optoelectronic and energy applications as well as in the biomedical field. Given the expertise of influenced factors (e.g., dispersion quality, functionalization, and loading level) on the overall extent of enhancement, future research directions include optimizing coumarin-GO composites by varying the nanofiller types and coumarin compositions, which could significantly promote the development of next-generation polymer composites for specific applications.